Truly Tay July Campaign Results

Exceptional performance delivering outstanding ROI and brand growth

$471
Total Ad Spend
Server Books Campaign
$1,290
Total Revenue
63.5% Profit Margin
2.74x
Return on Ad Spend
Strong Performance
69.7K
Total Impressions
$6.76 CPM
34.0K
Total Reach
2.05 Frequency
28
Total Purchases
$46.08 AOV

🎯 August Scaling Strategy

  • Conservative 50% Budget Increase: Scale from $471 to ~$700/month while maintaining 2.74x ROAS for sustainable growth.
  • Optimize Funnel: 417 cart adds β†’ 74 checkouts β†’ 28 purchases. Focus on checkout optimization to improve the 17.7% cart-to-checkout rate.
  • Expand Audience: Current reach of 34K with strong conversion. Test lookalike audiences based on your 28 purchasers.
  • A/B Test Creatives: With $16.82 cost per purchase, test new creative formats to potentially lower acquisition costs.

πŸ“Š July Performance Highlights

  • Excellent Profit Margin: $819 net profit from $471 spend - 63.5% margin shows healthy business model
  • Strong AOV: $46.08 average order value indicates customers see value in your book offerings
  • Good Frequency: 2.05 frequency shows balanced reach without oversaturation
  • Efficient CPM: $6.76 CPM is competitive for the book/education niche

Conservative Growth Projection (50% Monthly Scaling)

August
$1,935
50% budget increase at 2.74x ROAS
September
$2,903
50% budget increase at 2.74x ROAS
October
$4,354
50% budget increase at 2.74x ROAS
November
$6,531
50% budget increase at 2.74x ROAS

πŸ“š Conservative Annual Projection: With steady 50% monthly budget increases maintaining current 2.74x ROAS, Truly Tay could reach $40K+ in annual book sales revenue while keeping risk low and profit margins healthy.

Next Steps: Start with 50% budget increase to $700/month in August, optimize checkout flow to improve conversions, and test new creative angles for server education content.

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