Profit Minded July Numbers

Strategic campaign performance delivering consistent ROI and lead generation

$4,655
Total Ad Spend
Multi-Campaign Strategy
$10,691
Total Revenue
56.5% Profit Margin
2.30x
Return on Ad Spend
Solid Performance
530K
Total Impressions
$8.78 CPM
102
Total Purchases
$104.82 AOV
494
Total Leads
$1.55 Per Lead

๐Ÿ›’ Sales Campaign Performance

$3,672
Sales Ad Spend
$10,432
Sales Revenue
  • 2.84x ROAS: Strong sales performance with consistent conversion rates
  • 102 Purchases: Solid volume with $104.82 average order value
  • Best Campaign: Army Cargo Launch delivered 4.63x ROAS

๐Ÿ“ง Lead Generation Performance

$764
Lead Gen Spend
494
Total Leads
  • $1.55 Cost Per Lead: Exceptionally efficient lead generation performance
  • 47K Impressions: Strong reach for Army Cargo product launch
  • High Quality: Low cost per lead indicates strong audience targeting

๐ŸŽฏ August Optimization Strategy

  • Scale Army Cargo Campaign: With 4.63x ROAS, increase budget for this high-performing campaign by 100-150%.
  • Lead Nurturing Sequence: Convert the 494 leads into sales with strategic email marketing and retargeting campaigns.
  • Creative Refresh: Test new creative angles for the Advantage Plus campaign to improve its 2.32x ROAS.
  • Funnel Optimization: Improve conversion rate from the current 0.037% to reduce $45.64 cost per purchase.

๐Ÿ“Š July Performance Insights

  • Profitable Operations: $6,036 net profit with 56.5% margin shows healthy business fundamentals
  • Premium Pricing: $104.82 AOV indicates customers see value in the Profit Minded offerings
  • Lead Generation Excellence: Sub-$2 cost per lead creates massive retargeting opportunities
  • Scaling Potential: Multiple campaigns profitable, allowing for diversified growth

Conservative Growth Projection (Lead + Sales Strategy)

August
$16,037
50% scaling + lead conversion
September
$24,055
75% scaling + improved funnels
October
$32,074
100% scaling + optimization
November
$42,765
125% scaling + seasonal boost

๐Ÿ“ˆ Strategic Growth Projection: With solid 2.30x ROAS foundation and 494 leads to nurture, Profit Minded is positioned to reach $300K+ in annual revenue through strategic lead conversion and campaign optimization.

Next Steps: Scale Army Cargo campaign to $1,200/month, implement lead nurturing email sequences, and A/B test new creative angles to improve overall ROAS and reduce cost per purchase.

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