GRADUATED MONEY
Find out exactly where the money is hiding with our profit leak analyzer
Most Shopify stores at $20-50k/month have the same 6-7 profit leaks. See yours.
Stop blaming the algorithm. Stop blaming competition. Stop blaming the economy. Here's what's actually happening.
87% of your first-time buyers will never purchase again. This isn't a guess—it's the industry standard. You're spending between $40-$100+ to acquire each customer depending on your channel, and 87% of that spend literally evaporates.
You started with 15% discounts to move inventory. Then competitors matched. Now you're at 25-30%. Your profit vanished. Here's why this spiral is unbreakable without intervention:
The hidden cost: 83% of customers use discount codes EVEN WHEN THEY WOULD HAVE BOUGHT AT FULL PRICE. You're not gaining market share. You're training your existing customers to wait for promotions and destroying the margins that fund growth.
Most stores generate 0-5% of revenue from email and SMS marketing. Top performers? 30-50%. You have customers who've already bought, already trust you, already know your brand. You're basically ignoring free money.
Here's what you're actually missing: Abandoned cart recovery converts 10-30% of lost sales by just sending a friendly reminder. Post-purchase upsells convert at 10-25% because customers already want your stuff. Win-back campaigns convert lapsed customers at 5-15%. These are revenue that exists but you're not capturing.
The golden metric is CAC:LTV ratio. Healthy is 3:1. Excellent is 4:1 or better. Most stores at $20-50k are running 1:1 or worse, which means scaling acquisition is literally value-destructive.
At these ratios, you're barely profitable before operations costs, overhead, support, fulfillment. You have ZERO room to scale. Every new customer you add is barely worth acquiring. This is why doubling your ad budget doesn't work—you're not breaking even. You're barely treading water.
87% of first-time buyers don't return partly because you're not iterating on product. Top performers collect feedback from EVERY customer and improve based on patterns. You send a thank-you email. They send a thank-you + survey capturing "What almost stopped you?" and "How can we improve?"
Follow this. Don't skip ahead. Stores that do all 5 weeks in order see 30-60% revenue improvement by day 90.
You've seen your 7 leaks. You know the 90-day roadmap. Now comes the part that separates stores stuck at $50k from ones scaling to $100k+: actually doing it.
Most don't. You're different.
Book Your Strategy Call With Graduated Money30 minutes to map your exact roadmap based on YOUR numbers. We'll show you exactly what to fix first, in what order, and how fast you can scale.
Important Disclosure: This site is not affiliated with, endorsed by, or associated with Facebook, Inc., Google, Inc., Shopify, Inc., or any other third-party platform. Facebook, Google, and Shopify are trademarks of their respective owners. We are an independent consulting and education company.
Results Disclaimer: The profit leaks calculator, roadmap, and strategies presented are based on data analysis and case studies from our clients and internal testing. Results shown are from real clients we've worked with—however, individual results vary significantly based on your specific business, implementation, traffic sources, product, and market conditions. We do not guarantee any specific revenue increases, profit improvements, or business outcomes. Past client results do not imply or guarantee your future results.
What We Do and Don't Do: Graduated Money LLC is a business consulting and strategy service for established ecommerce businesses. We are not a "get rich quick" program. We do not sell business opportunities, promise guaranteed profits, or encourage you to make financial decisions without proper research and professional consultation. We educate our clients on proven retention and profitability strategies, but we cannot guarantee implementation success or predict market conditions. We strongly recommend consulting with a financial advisor or accountant before making major business decisions.
No Liability: You acknowledge that ecommerce business involves financial risk. We are not responsible for your business outcomes, financial performance, or any losses incurred from implementing our strategies or using our calculator.
Accuracy: While we strive for accuracy in our calculator and recommendations, we make no warranty that the information is error-free or suitable for your specific situation. Results depend entirely on your execution, market conditions, and factors beyond our control.