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GRADUATED MONEY
THE HOLIDAY SALES BLUEPRINT

Campaign Builder Tool

Build your next holiday campaign in 2 hours flat. Plug and play.

Select. Generate. Launch. Get paid.

1. Holiday 2. Hook 3. Offer 4. Deadline 5. Follow-Up 6. Export

Step 1: Pick Your Holiday

Select the holiday you're building this campaign for. Each one has built-in urgency and buyer psychology you can leverage.

JANUARY
🎆
New Year's
Dec 31 - Jan 7
Fresh starts, resolutions, new beginnings. People WANT to change.
✊ðŸŋ
MLK Day
3rd Monday of January
Community focus, service-oriented messaging. Great for culture brands.
ðŸšŦ🍚
Dry January
All January
Health/wellness angle. Non-alcoholic, self-improvement products.
ðŸ’ĩ
First Paycheck of the Year
Mid-January
People got fresh money and want to treat themselves. Tap in.
FEBRUARY
🇚ðŸ‡ļ
Presidents Day
3rd Monday of February
Long weekend = shopping time. Sales expected.
🏈
Super Bowl
1st Sunday of February
Massive cultural moment. Party supplies, food, apparel.
💝
Valentine's Day
Feb 7-14
Love, gifts, treating yourself. "Galentine's" angle for self-purchase.
✊ðŸŋ
Black History Month
All February
Cultural celebration. Perfect for Black-owned brands.
MARCH
☘ïļ
St. Patrick's Day
March 17
Fun, green themes, celebration energy. Great for apparel.
🏖ïļ
Spring Break
Mid-March to Early April
Vacation vibes. Travel, swimwear, accessories.
🏀
March Madness
Mid-March to Early April
Sports energy. Watch parties, apparel, food/drinks.
👑
International Women's Day
March 8
Empowerment messaging. Self-love, treating yourself.
💰
Tax Refund Season
February - April
People got refund checks burning holes in pockets. Big ticket items.
APRIL
🃏
April Fools Day
April 1
Fun marketing moments. Fake product drops, jokes that go viral.
🌍
Earth Day
April 22
Eco-conscious messaging. Sustainable products, give-back campaigns.
🐰
Easter
March/April (varies)
Spring renewal, family gatherings, gift-giving.
🌙
Ramadan / Eid
Varies (Lunar Calendar)
Major holiday for Muslim community. Gift-giving during Eid.
💙
Autism Awareness Month
April
Cause marketing. Donations, awareness campaigns.
MAY
ðŸ‡ēðŸ‡―
Cinco de Mayo
May 5
Party vibes. Food, drinks, celebration energy.
🇚ðŸ‡ļ
Memorial Day
Last Monday of May
Summer kickoff, sales expected. Great for clearing inventory.
ðŸŒļ
Asian & Pacific Heritage Month
All May
Cultural celebration. Great for AAPI-owned brands.
🧠
Mental Health Awareness Month
All May
Wellness angle. Self-care products, give-back campaigns.
ðŸ‘Đ‍👧
Mother's Day
2nd Sunday of May
Gift-giving, appreciation. High intent buyers.
JUNE
✊ðŸŋ
Juneteenth
June 19
Freedom Day. Major for Black-owned brands and culture.
☀ïļ
Start of Summer
June 21
Summer vibes. Outdoor gear, swimwear, travel.
ðŸ‘Ļ‍ðŸ‘Ķ
Father's Day
3rd Sunday of June
Gift-giving for dads. Often overlooked = less competition.
ðŸģïļâ€ðŸŒˆ
Pride Month
All June
LGBTQ+ celebration. Rainbow everything, community focus.
💊
Men's Health Month
All June
Fitness, grooming, wellness products for men.
JULY
🎇
4th of July
July 4
Patriotism, summer celebrations, BBQ season.
ðŸĶ
National Ice Cream Day
3rd Sunday of July
Fun micro-holiday. Food brands, summer products.
🎄
Christmas in July
July 25
Mid-year sale opportunity. Fun, nostalgic angle.
AUGUST
🐕
National Dog Day
August 26
Pet parents spend crazy money. Tap into that love.
🧘
Wellness Month
All August
Health and wellness products. Self-care, fitness.
✊ðŸŋ
Black Business Month
All August
Support Black-owned businesses movement. Major for culture brands.
SEPTEMBER
⚒ïļ
Labor Day
1st Monday of September
End of summer sales. People expect deals.
📚
Back to School
Aug - Sept
New beginnings, preparation. Parents AND students spending.
ðŸ‡ēðŸ‡―
Hispanic Heritage Month
Sept 15 - Oct 15
Cultural celebration. Latino-owned brands shine here.
🍎
Rosh Hashanah
Varies (Sept/Oct)
Jewish New Year. Fresh start messaging, gift-giving.
💚
Suicide Prevention Month
All September
Mental health awareness. Cause marketing, donations.
OCTOBER
📚
Back to School (Late)
Early October
Catch the late shoppers. College students restocking.
ðŸŠķ
Indigenous Peoples Day
2nd Monday of October
Cultural awareness. Respectful cause marketing.
💙
Depression Awareness Month
All October
Mental health awareness. Wellness products, give-back.
🎀
Breast Cancer Awareness
All October
Pink everything. Cause marketing, donation campaigns.
💑
Cuffing Season
Oct - Feb
Dating season vibes. Cozy products, couples stuff, glow-ups.
🎃
Halloween
Oct 31
Fun, costumes, parties. Great for themed drops.
NOVEMBER
🎖ïļ
Veterans Day
November 11
Honor veterans. Discounts for military, patriotic messaging.
ðŸĶƒ
Thanksgiving
4th Thursday of November
Gratitude messaging. Leads into Black Friday.
🛒
Black Friday
Day after Thanksgiving
THE shopping event. Everyone expects deals. Go hard.
🏊
Small Business Saturday
Saturday after Thanksgiving
Support small business movement. Great for indie brands.
ðŸ’ŧ
Cyber Monday
Monday after Thanksgiving
Online shopping day. Digital-first brands dominate.
ðŸŠķ
Native American Heritage Month
All November
Cultural awareness. Respectful messaging.
DECEMBER
🎁
12 Days of Christmas
Dec 13-25
Daily deal format. Keeps people coming back every day.
🎄
Christmas
Dec 1-25
Gift-giving season. Multiple campaign opportunities.
🕎
Hanukkah
Varies (Nov/Dec)
8 nights of gifts. Jewish holiday celebration.
ðŸ–ĪâĪïļðŸ’š
Kwanzaa
Dec 26 - Jan 1
African American cultural celebration. 7 days, 7 principles.
✊
Human Rights Month
All December
Values-based marketing. Social justice, cause campaigns.
SELECTED HOLIDAY
Click a holiday above to select it for your campaign...

Step 2: Build Your Hook

Your hook stops the scroll and makes them think "this is for me." We're combining holiday urgency + your product transformation.

ðŸŽŊ Hook Generator

GENERATED HOOKS
Fill out the form above and click generate to see your custom hooks...

ðŸ’Ą Pro Tip: The best hooks combine the holiday's built-in urgency with your product's transformation. Don't just say "20% off" — say WHY they should care right now.

Step 3: Build Your Offer Stack

Stack the value so it's obviously a no-brainer. Bonuses > discounts. Add value, don't just cut price.

💎 Core Offer

🎁 Bonus Stack (Add Value, Not Discounts)

Stack bonuses to increase perceived value. Each bonus should solve a related problem or enhance the main product.

📊 Bundle Pricing Calculator

YOUR OFFER STACK
Build your offer above to see the complete stack...

⚠ïļ Margin Protection Rule: Never go below 60% margin, even during sales. Add bonuses instead of cutting prices. Bonuses increase perceived value without destroying your profit.

Step 4: Set Your Deadline

Deadlines drive decisions. 50-60% of sales happen in the last few hours. Make the deadline REAL and VISIBLE.

⏰ Campaign Timeline

⚡ OFFER ENDS IN
00
Days
00
Hours
00
Mins
00
Secs
DEADLINE COPY
Set your dates above to generate deadline copy...

ðŸ’Ą Pro Tip: Put countdown timers on your homepage, product pages, AND in your emails. Make it impossible to ignore. Real deadlines with real consequences convert better than fake urgency.

Step 5: Build Your Follow-Up Sequence

The money is in the follow-up. Most people need 3-7 touches before they buy. Here's your email sequence framework.

📧 Email Sequence Builder

Click each email to generate the template based on your campaign details.

EMAIL 1 - LAUNCH DAY
ðŸšĻ It's Live: [Holiday] Sale Starts NOW
Announce the sale, explain the offer, create excitement. Set the deadline upfront.
EMAIL 2 - DAY 2
Why [Product] Changes Everything
Focus on transformation and benefits. Share testimonials or results.
EMAIL 3 - DAY 3
People Are Asking... [Stock Update]
Social proof + scarcity. Show others are buying.
EMAIL 4 - DAY 4
Still Thinking About It?
Handle objections. Address why they might be hesitating.
EMAIL 5 - LAST DAY AM
⏰ Final Hours: Sale Ends Tonight
Urgency push. Remind them of what they'll miss.
EMAIL 6 - LAST DAY PM
ðŸšĻ 2 Hours Left... Then It's Gone
Final push. Last call. Make it clear this is IT.
EMAIL TEMPLATE
Click an email above to generate the template...

ðŸ“ą SMS Sequence (Optional but Powerful)

SMS has 98% open rates. Use it for key moments.

SMS 1 - LAUNCH
Sale is LIVE
Short, punchy announcement with link.
SMS 2 - 24HR LEFT
24 Hours Left ⏰
Reminder with urgency.
SMS 3 - FINAL HOURS
Last Chance ðŸšĻ
Final push, 2-4 hours before deadline.
SMS TEMPLATE
Click an SMS above to generate the template...

🚀 Your Campaign Plan

Here's your complete holiday campaign, ready to launch. Review, copy, and execute.

📅 Holiday

Not selected
-

⏰ Campaign Dates

Not set
-

💰 Offer Value

$0
Bundle price: -

📊 Margin

-
Protected profit

📋 Complete Campaign Copy

HOOK / HEADLINE
Generate your hook in Step 2...
OFFER STACK
Build your offer in Step 3...
DEADLINE COPY
Set your deadline in Step 4...

✅ Launch Checklist

Campaign built. Time to execute. 💰