Pretty Brown Girl Growth Partnership Proposal

Black Friday / Cyber Monday Launch Strategy

Complete campaign strategy to maximize Q4 revenue from your merchandise line while building long-term brand equity

BFCM Revenue Accelerator

Quick Win

While your team handles ad execution, we'll architect the complete strategic foundation that turns cold traffic into repeat customers. This isn't just about moving product—it's about building a profitable customer acquisition engine that funds your bigger vision.

Strategic Deliverables

📊

Product & Bundle Strategy

Complete pricing analysis, profit margin optimization, and strategic bundle creation designed to maximize AOV and customer lifetime value

🎯

Campaign Architecture

Multi-phase promotional calendar (Pre-Launch, Early Access, Main Event, Extended) with specific offers, urgency mechanisms, and scarcity tactics

✍️

Copywriting

Email sequences, SMS campaigns, ad copy, landing page content, and promotional messaging for the entire BFCM campaign

🎬

Video Editing

Professional editing of existing footage into campaign-ready assets for social media, ads, and email marketing

🔄

Content Creation Roadmap

Detailed content calendar with scripts, themes, and creative direction for organic social, paid ads, and email campaigns

📈

Performance Tracking Framework

KPI dashboard setup, attribution modeling, and real-time optimization protocols to maximize campaign ROI

🎨

Organic Growth Strategy

TikTok/Instagram/Facebook content strategy to build organic audience that buys WITHOUT ads—the foundation of sustainable growth

🚀

Retention & Repurchase System

Post-BFCM nurture sequences to turn one-time buyers into repeat customers, building momentum for year-round sales

🎯 Critical Success Factor

                    The apparel business is capital-intensive. Success requires building an organic audience that purchases WITHOUT paid ads. Our strategy focuses on creating a self-sustaining ecosystem where organic demand funds paid acquisition, not the other way around.

Day 1-2: Foundation

Strategic Planning & Campaign Architecture

Product analysis, bundle creation, campaign calendar development, content themes, and promotional strategy design

Day 3-4: Content Production

Copywriting & Video Editing

Email sequences, SMS campaigns, ad copy, video editing of existing footage, and creative asset preparation

Day 5-6: Launch Preparation

Campaign Setup & Pre-Launch

Content calendar execution, organic strategy implementation, performance tracking setup, and final launch preparation

Day 7 + Ongoing: Execution

BFCM Launch & Real-Time Support

Campaign goes live, real-time optimization recommendations, performance monitoring, and post-campaign analysis provided

Investment: Complete BFCM Strategy

Strategic sprint package to maximize Q4 revenue

Full Strategy + Execution Package

$7,500

$2,000

+ Washington state sales tax

One-Time Project Fee

Complete campaign strategy & planning
Copywriting (emails, SMS, ads)
Video editing of existing footage
Content creation roadmap & scripts
Organic growth strategy
Performance tracking framework
Real-time launch support
Post-campaign analysis & recommendations
1 week implementation

💡 Why We're Offering This Discount

Our Standard Rate: $7,500 for a complete BFCM strategy sprint like this. But we want to invest in your success—and we'd rather your budget go toward building the long-term education platform (Phase 2) that creates sustainable revenue.

The Quick Win: A well-executed BFCM can generate 30-40% of annual revenue. With your existing audience (260K+ Facebook, 41K Instagram), even a conservative 1-2% conversion at a $50 AOV could generate $26-52K in revenue. This discounted sprint gets you there fast while preserving capital for the bigger build.

Full Funnel Education Business System

Build a predictable $50K+/month education revenue stream through complete program development, tech infrastructure, and growth systems

Complete Program & Revenue System Build

Core Growth Engine

This isn't a "marketing service"—this is a complete business transformation. We're building the entire education arm of your business from the ground up: offers, pricing, technology, content, funnels, and growth systems. This is how you scale to $50K+/month in recurring, predictable revenue while serving more girls than ever before.

🎯 The Mission-Driven Business Model

                    You have hundreds of schools on waiting lists. Building a scalable digital program isn't about replacing your in-person work—it's about creating ACCESS for the thousands of girls who can't get into your programs due to funding or geography. This model lets you serve MORE while building financial sustainability to fund your mission.

Complete System Deliverables

🎓

Program & Offer Architecture

Complete course/program development: curriculum structure, module breakdown, pricing tiers, upsell ladder, and package positioning for multiple audiences

💰

Revenue Model Design

Strategic pricing modeling from $27 entry offers to $997+ premium packages, payment plans, corporate/school licensing, and sponsorship tiers

⚙️

Tech Stack Development

Complete technical infrastructure: CRM, email/SMS automation, funnel builder, course hosting, payment processing, pipeline management, and scheduling integration

🎯

Multi-Channel Funnel System

Complete funnel architecture for schools, parents, donors, and individuals—including landing pages, application systems, nurture sequences, and conversion paths

📧

Automated Lead Nurture Ecosystem

Segmented email & SMS automation for every audience: lead magnets, welcome sequences, sales sequences, onboarding, and retention campaigns

📱

Organic Audience Growth Strategy

TikTok, Instagram, YouTube, and Facebook content strategy to convert your 300K+ social following into engaged email/SMS subscribers and customers

🎬

Content Development & Scripting

Sales page copy, VSL scripts, email sequences, ad creative direction, lead magnet creation, and video content frameworks

🔍

SEO & Discoverability Optimization

Program SEO strategy to capture organic search traffic from parents, educators, and organizations searching for girl empowerment programs

📊

Dashboard & Reporting System

Revenue tracking, funnel analytics, conversion optimization, LTV analysis, and growth forecasting to hit your $50K+ monthly target

🤝

Partnership & Sponsorship Funnels

Automated donor cultivation sequences, corporate partnership funnels, and sponsorship tier systems to fund program access for underserved schools

🎯

Lead Magnet Library

Multiple high-converting lead magnets for parents, educators, and donors—turning your website traffic into owned audience

🚀

Launch Strategy & Execution Support

Complete go-to-market plan for program launch, including pre-launch sequence, launch event strategy, and post-launch optimization

Month 1-2: Foundation & Architecture

Strategic Planning & Infrastructure Build

Offer architecture, pricing strategy, GHL setup, funnel design, automation framework, and content roadmap development

Month 3-4: Content & System Build

Assets Creation & Automation Deployment

Sales pages, lead magnets, email sequences, course shells, landing pages, ad creative direction, and organic content calendar

Month 5: Pre-Launch

Audience Building & Warming

Lead generation campaigns, waitlist building, social media amplification, partnership outreach, and launch hype sequence

Month 6: Launch

Official Program Launch

Launch event execution, real-time optimization, enrollment push, and immediate post-launch adjustments

Month 7-12: Scale & Optimize

Growth & Revenue Optimization

Conversion rate optimization, funnel testing, new offer launches, partnership development, and scaling to $50K+ monthly recurring

Investment: Growth Partnership Model

We're not a vendor—we're your growth partner invested in your success

Setup Investment

$18,500

+ Washington state sales tax

Upfront Build Fee

Complete tech stack development
All funnel & automation builds
Content development & scripting
Launch strategy & support
3-month intensive build phase

Performance Partnership

15%

Revenue share (no additional tax)

Revenue Share Year 1

15% of course/program revenue only
Merchandise sales excluded
Applies to digital education arm only
Ongoing optimization & growth support
12-month partnership term
Renegotiable after Year 1

Ongoing Support

$2,500

+ Washington state sales tax

Per Month (Optional)

Monthly strategy calls
Content creation support
Conversion optimization
New funnel development
Performance analysis & reporting

🎯 Performance-Based Growth Tiers

Our commission scales with your success—we win when you win

15%

$0 - $30K/month

Foundation Phase

12%

$30K - $60K/month

Scaling Phase

10%

$60K - $100K/month

Optimization Phase

$100K+/month

Mature Growth Phase

💡 Why This Structure Works for Both of Us

The Problem with Traditional Retainers: You pay $5-10K/month whether we deliver results or not. That's $60-120K/year with zero accountability. Most agencies collect retainers while your business stays flat.

Our Performance Model: We get paid when YOU get paid. If we help you hit $50K/month in course revenue (our goal), we earn $7,500/month. But you're netting $42,500/month in NEW revenue. That's a business transformation, not an expense.

The Setup Investment: $18,500 covers 3 months of intensive build work—complete tech infrastructure, all funnels, content, automation systems, and launch support. This is approximately $2,000/week for comprehensive business transformation, not just marketing services.

Your Risk is Minimal: After the upfront build, we only win if you win. If the program doesn't generate revenue, we don't get paid beyond setup. That's how confident we are in this system.

After Year 1: We renegotiate based on results. If you're at $75K/month, maybe we drop to 5% + consulting fee. If you want to bring it in-house, we train your team. Partnership is flexible.

📊 Revenue Projection: Path to $50K/Month

                        Conservative Model:
                        Virtual Academy: 100 families × $97/month = $9,700/month
School Partnerships: 10 schools × $2,500/semester = $25,000/month (annualized)
Corporate Sponsorships: 5 sponsors × $1,000/month = $5,000/month
Digital Courses/Resources: 50 units × $197 = $9,850/month (average)
TOTAL: $49,550/month

                        Year 1 Breakdown:
                        Setup Investment: $18,500 (one-time)
Average Monthly Revenue (ramping): ~$25K/month average
Our Commission @ 15%: $3,750/month average = $45K Year 1
Total Cost to You Year 1: $63,500
Total Revenue Generated: $300,000
Your Net NEW Revenue: $236,500

                        This doesn't include merchandise revenue (which we don't touch) or your existing programs. This is PURE new revenue from digital/education expansion.
                    

Alternative Investment Structure

Prefer a one-time fee with no ongoing commission? We've got you covered.

Complete 12-Month Build Package

All-Inclusive Option

If you'd rather have complete ownership with no backend revenue share, we offer a comprehensive one-time project fee that covers the full 12-month build, launch, and optimization cycle. You pay once, keep 100% of revenue forever, and own everything we build.

🎯 What's Included in This Model

                    Everything from Phase 2, plus:
                    Complete 3-month intensive foundation build
Content & launch preparation (Month 4-6)
Launch execution & real-time optimization (Month 7)
6 months post-launch optimization (Month 8-12)
Monthly strategy calls throughout entire 12 months
Unlimited revisions during build phase
Performance analysis & quarterly reviews
Priority support through Month 12
Complete knowledge transfer & documentation

                    Estimated scope: 500+ hours of custom development, strategy, content creation, and hands-on partnership over 12 months.
                

One-Time 12-Month Project Investment

No revenue share. No ongoing fees. You own everything.

Complete Build & Launch Package

$89,500

+ Washington state sales tax

One-Time Project Fee | 12-Month Partnership

Complete tech stack development
All funnels, automations & integrations
Content development & copywriting
Launch strategy & execution support
6 months post-launch optimization
Monthly strategy calls (12 months)
Quarterly performance reviews
Knowledge transfer & documentation
Priority support throughout partnership
Zero revenue share or ongoing fees

💡 Comparing the Two Models

Revenue Share Model (Phase 2): $18,500 upfront + 15% of course revenue. If you hit $50K/month by Month 12, total Year 1 cost = ~$108,500 (but we're invested in your growth).

One-Time Fee Model: $89,500 total. You keep 100% of all revenue forever. Better deal if you scale quickly. No ongoing payments. Complete ownership.

Which is Right for You?

Choose Revenue Share if: You want to preserve capital upfront, prefer aligned incentives, and like the idea of a true growth partner invested in results.
Choose One-Time Fee if: You have the capital, want complete ownership with no strings attached, and plan to scale aggressively (making the one-time fee a better ROI).

Both models deliver the exact same comprehensive build. The only difference is payment structure and ongoing relationship.

📊 The Real Value Breakdown

                        Market Reality: This scope typically runs $150K-165K at standard agency rates ($250-300/hour × 500-600 hours of work). We're offering $89,500 because:
                        We believe in PBG's mission and want to see you succeed
This is comprehensive transformation, not piecemeal services
We're positioning for long-term partnership, not transactional work
You're getting premium work at a mission-aligned investment

                        Bottom Line: If you scale to $50K/month (our goal), you'll generate $600K in Year 1 revenue from this new arm. $89,500 investment for $600K revenue = 6.7x ROI, plus you keep building from there with zero ongoing fees.
                    

Growth Partnership Proposal

Black Friday / Cyber Monday Launch Strategy

BFCM Revenue Accelerator

Strategic Deliverables

Investment: Complete BFCM Strategy

Full Funnel Education Business System

Complete Program & Revenue System Build

Complete System Deliverables

Investment: Growth Partnership Model

🎯 Performance-Based Growth Tiers

Alternative Investment Structure

Complete 12-Month Build Package

One-Time 12-Month Project Investment

Why This Partnership Works

Aligned Incentives

Proven Systems

Quick ROI

Complete Transformation

Partnership, Not Vendor

Mission-Aligned

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