Pink Nookie July Campaign Results

Multi-channel advertising domination with exceptional ROI across Facebook & Google

$7,221
Total Ad Spend
Facebook + Google Ads
$55,429
Total Revenue
87.0% Profit Margin
7.68x
Combined ROAS
Multi-Channel Success
$48,208
Total Profit
Exceptional Margins
359
Facebook Purchases
$103.50 AOV
2,488
Google Clicks
High Intent Traffic

📱 Facebook Ads Performance

$4,445
Ad Spend (61.6%)
$37,156
Revenue (67.0%)
  • 8.36x ROAS: Facebook ads are the revenue powerhouse, generating 67% of total revenue
  • 475K Impressions: Massive reach across Facebook, Instagram, and Stories
  • Best Campaign: Christmas In July delivered 62.24x ROAS

🔍 Google Ads Performance

$2,775
Ad Spend (38.4%)
$18,273
Revenue (33.0%)
  • 6.58x ROAS: Strong search performance capturing high-intent customers
  • 2,488 Clicks: Quality traffic from Performance Max and Search campaigns
  • Best Campaign: Search Branding delivered $7,936 revenue on $582 spend

🎯 August Multi-Channel Strategy

  • Aggressive Facebook Scaling: With 8.36x ROAS, increase Facebook budget by 100-200% while maintaining creative excellence and seasonal angles.
  • Google Ads Expansion: 6.58x ROAS shows room for growth - expand Performance Max campaigns and add more search keywords.
  • Cross-Channel Attribution: Implement proper attribution to understand customer journey between Facebook and Google touchpoints.
  • Creative Synergy: Use Google search data to inform Facebook creative testing and vice versa for maximum impact.

📊 July Performance Highlights

  • Multi-Channel Mastery: $48,208 profit from $7,221 spend across both platforms - 87% margin demonstrates exceptional efficiency
  • Platform Synergy: Facebook drives awareness/impulse purchases while Google captures high-intent searches
  • Scalable Systems: Both channels profitable independently, allowing for aggressive scaling without risk
  • Premium Positioning: High AOV and strong conversion rates indicate excellent product-market fit

Multi-Channel Growth Projection (Combined Scaling)

August
$110,858
2x scaling at 7.68x combined ROAS
September
$166,287
3x scaling at 7.68x combined ROAS
October
$221,716
4x scaling at 7.68x combined ROAS
November
$277,145
5x scaling at 7.68x combined ROAS

🚀 Multi-Channel Scaling Projection: With exceptional 7.68x combined ROAS and 87% profit margins across Facebook and Google, Pink Nookie is positioned to reach $2M+ in annual revenue through strategic multi-platform scaling and optimization.

Next Steps: Double combined budget to $14K/month in August (Facebook: $9K, Google: $5K), implement cross-channel attribution tracking, and create unified creative strategy across platforms.

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