Pink Nookie August Numbers 🎉

🚀 AUGUST PERFORMANCE SUMMARY

August achieved $88,124 in total revenue from 850 orders. Paid ads contributed $34,505 (39.1%) with a 4.96x ROAS, while organic/direct traffic drove $53,619 (60.9%) of sales, demonstrating strong brand momentum and customer loyalty. Facebook's awareness campaign reached 63,282 people at just $1.75 CPM.

$6,952

Total Ad Spend

-3.8% vs July

$88,124

Total Revenue

+58.9% vs July

4.96x

Paid Ads ROAS

-35.4% vs July

$81,172

Total Profit

92.1% Profit Margin

850

Total Orders

+137% vs July

$103.68

Average Order Value

Actual Shopify Data

📱 Facebook Ads Performance

$3,582

Ad Spend (51.5%)

$23,899

Revenue (27.1% of total)

6.67x ROAS: Solid Facebook performance with efficient spending
Awareness Campaign Success: Reached 63,282 people with just $155.64 spend at $1.75 CPM
88,973 Total Impressions: Strong brand visibility at highly efficient rates
Creative Testing: Lower spend allowed for strategic testing while maintaining profitability

🔍 Google Ads Performance

$3,370

Ad Spend (48.5%)

$10,606

Revenue (12.0% of total)

3.15x ROAS: Google Ads maintaining profitability with room for optimization
Lower Share of Revenue: Only 12% of total sales, indicating opportunity for growth
Search Intent Focus: Capturing high-intent searches with brand and product terms
Optimization Needed: ROAS below target - requires campaign restructuring

💎 Organic & Direct Traffic Performance

$53,619 Revenue: 60.9% of total sales came from non-paid sources
Brand Strength: Strong organic performance indicates growing brand recognition
Customer Retention: Repeat customers and direct traffic driving majority of sales
Email & SMS Impact: Owned channels contributing significantly to revenue
SEO Success: Organic search visibility improving month-over-month

⭐ Facebook Awareness Campaign Success

$155.64 Spend: Minimal investment with maximum impact
$1.75 CPM: Exceptionally low cost per thousand impressions
63,282 Reach: Massive brand exposure to new audiences
88,973 Impressions: 1.4x frequency for optimal awareness
Scaling Opportunity: This CPM rate allows for aggressive top-of-funnel expansion

📊 Shopify Sales Channel Breakdown

Online Store: 803 orders → $82,999.51 (94.2% of total sales)
Draft Orders: 5 orders → $2,020.80 (2.3% of total sales)
Subscriptions: 24 orders → $1,240.55 (1.4% of total sales)
Shopify Mobile: 4 orders → $1,030.79 (1.2% of total sales)
Shop App: 14 orders → $832.33 (0.9% of total sales)

🎯 Key Performance Insights

850 Total Orders: 137% increase from July's baseline
$103.68 AOV: Maintained strong average order value
4.96x Paid ROAS: Combined paid advertising profitability
92.1% Profit Margin: Exceptional unit economics achieved
Subscription Potential: 24 recurring orders ready for scaling

🚀 September Growth Strategy

Scale Facebook Strategically: With 6.67x ROAS proven, increase budget to $5K focusing on awareness campaigns ($1.75 CPM)
Google Ads Overhaul: 3.15x ROAS needs improvement - pause underperforming campaigns, focus on high-converting keywords
Leverage Organic Momentum: 60.9% of revenue is organic - invest in content, SEO, and email marketing
Expand Awareness Campaigns: With $1.75 CPM success, allocate $500/month to top-of-funnel Facebook campaigns
Build Retention Systems: Focus on converting one-time buyers to subscribers (currently only 2.8%)
Test New Channels: With strong organic base, test TikTok and Pinterest with $1,500 budget

💡 Immediate Action Items

Audit Google Campaigns: Identify why ROAS is only 3.15x and restructure for 5x+ target
Double Down on Organic: Create content calendar, improve SEO, launch referral program
Facebook Scaling Plan: Replicate awareness campaign success with 3 new audience segments
Email Revenue Focus: Launch abandoned cart series, win-back campaigns, VIP program
Landing Page Optimization: With 60% organic traffic, improve conversion rates by 10-15%
Influencer Partnerships: Leverage strong organic presence with micro-influencer collaborations

September - December Growth Projection

September

$114,561

30% growth with Fall campaign

October

$149,931

Halloween + Pre-holiday

November

$211,498

Black Friday/Cyber Monday

December

$264,372

Holiday season peak

🎯 Q4 2025 Projection: With strong organic traffic (60.9% of sales) and improving paid performance, Pink Nookie is positioned to reach $740,362 in Q4 revenue through balanced growth across paid and organic channels.

Key Success Factors: 1) Organic traffic driving 60.9% of revenue shows strong brand equity 2) Facebook awareness campaigns achieving $1.75 CPM opens scaling opportunity 3) Google Ads at 3.15x ROAS needs optimization but shows potential 4) 850 orders with $103.68 AOV demonstrates healthy unit economics 5) Subscription program (24 orders) ready for expansion

📈 August Performance Deep Dive

Revenue Breakdown

• Organic/Direct: $53,619 (60.9%)
• Facebook Ads: $23,899 (27.1%)
• Google Ads: $10,606 (12.0%)
• Total: $88,124

Paid Ads Performance

• Combined ROAS: 4.96x
• Facebook ROAS: 6.67x
• Google ROAS: 3.15x
• Total Ad Spend: $6,952

Key Opportunities

• Scale FB awareness ($1.75 CPM)
• Optimize Google Ads (3.15x)
• Leverage organic momentum
• Grow subscription program

Pink Nookie August Campaign Results