🎯 Executive Summary
The goal is simple: turn NuWav into a machine that brings in consistent booked artists and recurring clients
by combining Meta lead ads, Zapier automation,
and 20 ready-to-film ad scripts Tonik can record today. Everything here is
built for a $25–$50/day starting budget with a clear path to $100K+ monthly recurring revenue.
20
Ad Scripts Ready to Film
100K+
Monthly Revenue Target
🚨 The Real Problem We're Solving
Tonik is a masterful closer and a world-class creative. The issue has never been the talent — it's been the lack of a consistent, systematic flow of leads. Most studios post randomly, run ads with no real strategy, and let leads die in a DM. We're building one pipeline where every lead gets captured, followed up automatically, and handed to Tonik ready to close.
💰 Section 1: The Offer Suite
Before we run a single ad, the menu has to be locked. Artists need to see themselves in these packages and feel like the price is a no-brainer relative to the value they're walking away with. We're not selling studio time. We're selling a career.
📌 Current Client Pricing (Reference)
What's already working. This anchors the new structure.
| CLIENT | PACKAGE DETAILS | MONTHLY VALUE |
|---|
| Tone | 2 × 4-hour sessions + 1 full production video | $1,500/mo |
| Yos | 4 × 2-hour sessions + 4 run & gun videos | $2,000/mo |
| Danelle | 4 × 2-hour sessions (1-day samples) | $600/mo |
| Zowe | 4 × 2-hour sessions + verticals + 2 run & gun | $2,000/mo |
🆕 New High-Ticket Payment Plan Structures
Always present the full price first — then offer the plan as a courtesy, not a discount. This protects the value of the service.
TIER 1
🎚️ The Starter Wave
$600/mo
Split: 2 payments of $300 (1st & 15th via Square)
- 4 × 2-hour recording sessions per month
- 1 mix & master included
- Sound development focus
- Best for: Artists just getting serious
TIER 2
🎬 The Wave Builder
$1,200/mo
Split: 4 payments of $300 (weekly via Square)
- 4 × 2-hour recording sessions per month
- 2 run & gun music videos
- 2 mixes included
- Best for: Artists building their visual brand
TIER 3
🌊 The Full Wave
$2,000/mo
Split: 4 payments of $500 (weekly via Square)
- 4 × 2-hour recording sessions per month
- 1 full production video + 2 run & gun
- Full mix & master on all session tracks
- Clips cut for IG Reels, TikTok, Shorts
- Best for: Artists with a full content strategy
TIER 4 ⭐
👑 The NuWav Elite
$3,500/mo
Split: 4 × $875/wk OR 7 × $500 bi-weekly
- 8 × 2-hour sessions/month (basically unlimited)
- 1 full production + 4 run & gun + mic performance clip
- All tracks mixed, mastered, release-ready
- Full social content suite cut monthly
- Priority booking — first access to calendar
- Best for: Serious artists treating this like a business
TIER 5 🔥
🔱 The Legend Package
$6,000/mo
Split: 4 payments of $1,500 (monthly via Square)
- Unlimited studio access — book as needed
- 2 full production videos + unlimited run & gun
- All tracks mixed & mastered
- Full monthly content calendar execution
- Monthly 1-on-1 artist development call with Tonik
- Best for: Artists going all-in on their career
ONE-TIME ENTRY
🎯 One-Time Packages
Entry Points → Retainer Upsell
- The Session Pack (4 sessions + 1 mix) — $800 / 4×$200
- The Visual Pack (2 run & gun + 1 full prod.) — $1,400 / 4×$350
- The Launch Kit (4 sessions + 2 vids + 1 master) — $1,800 / 4×$450
- The Brand Starter (8 sessions + 4 vids + mixes) — $3,200 / 4×$800
💡 PAYMENT PLAN RULE: Always present full price first. Then say: "We do offer a payment plan option through Square — you can split this into [X] payments. Want me to send that over?" Never lead with the plan. It devalues the offer. Lead with full price, downgrade only if needed.
📈 Section 2: Facebook Ads Launch Strategy
Simple and surgical. $25–$50/day to start. One campaign. Facebook Lead Form ads. No funnel needed on day one — the lead form IS the funnel. Tonik closes them. Messenger campaigns run alongside to re-engage anyone who didn't fill the form.
🗂️ Campaign Structure Overview
| ELEMENT | SETUP |
|---|
| Campaign Type | Lead Generation |
| Ad Objective | Leads (Facebook Instant Forms) |
| Daily Budget — Phase 1 | $25/day — 1 ad set, 3 creative variations |
| Daily Budget — Phase 2 | $50/day — 2 ad sets, 5+ creatives once winner found |
| Placement | Facebook + Instagram Feeds + Stories (Advantage+ Placements) |
| Optimization Event | Leads |
| Campaign Naming | NuWav | Leads | [Date] | [Audience] |
PHASE 1 — WEEKS 1–2
Validation at $25/Day
Goal: find the winning angle. Don't touch anything for 7 full days.
- Ad Set 1: Broad interest targeting — music, recording, hip hop artists, age 18–35, Pacific Northwest or nationwide
- Run 3 scripts simultaneously: Pain Angle, Dream Outcome, Social Proof
- ~$8–9/day per creative
- Winning metric: lowest Cost Per Lead (CPL)
- Kill the losers — scale the winner
PHASE 2 — WEEKS 3–4
Scaling to $50/Day
Double down on winner. Test new hooks. Add retargeting.
- Duplicate winning ad set, double the budget
- Lookalike audience from page engagers (if 500+ engagements)
- Retarget video viewers at 25%+ watch time
- Take winning hook — make 3 new body copy variations
- Messenger campaign to anyone who clicked but didn't fill the form
LEAD FORM SETUP
Instant Form Configuration
The form qualifies and converts at the same time.
- Headline: Ready to Finally Take Your Music Career Serious?
- Q1: First + Last Name (pre-filled)
- Q2: Phone Number (pre-filled)
- Q3: What genre do you make? (dropdown)
- Q4: Where are you at in your music career? (dropdown)
- Thank You: "We Got You. Tonik will reach out within 24 hours."
💬 Messenger Campaign (Alongside Lead Form)
This runs on $10–$15/day to retarget people who engaged but didn't convert. Casual, quick, direct.
AUDIENCE
- Page engagers (30 days)
- Video viewers at 25%+ watch time
- Anyone who clicked an ad but bounced
OPENING MESSAGE
"Ay, you was looking at NuWav — you trying to get in the studio or what? 🎤"
FOLLOW-UP FLOW
- Ask about their music style and goals
- Tonik responds manually or via Manychat flow
- Offer a quick call or direct session booking
⚙️ Section 3: Zapier Automation Flow
No lead ever falls through the cracks. Every lead that fills out the Facebook form gets an immediate automated response while Tonik also gets notified instantly. Total cost: under $30/month.
ZAP #1
Lead → Instant Alert to Tonik
1
Trigger
New lead submitted via Facebook Lead Ads form
2
SMS to Tonik (Twilio)
"New lead: [First Name] [Phone] — [Genre] — Hit them within 5 min"
3
Email to Tonik
Full lead details — name, phone, genre, career stage, timestamp
ZAP #2
Lead → Auto-Text to the Lead
1
Trigger
New lead submitted via Facebook Lead Ads form
2
Auto-SMS to Lead (fires within 60 seconds)
"Ay [First Name]! This is Tonik from NuWav — just saw your info come through. Imma reach out personally within 24hrs. Keep your phone close. 🎤"
ZAP #3
Lead → CRM + Google Sheet Log
1
Trigger
New lead submitted via Facebook Lead Ads form
2
Add Row to Google Sheet
Name | Phone | Genre | Career Stage | Date | Status (set to "New")
3
Optional CRM Add
Add contact to GoHighLevel or HubSpot Free — Tonik sees all leads in one view
🤖 Optional Upgrade: Manychat (Messenger Automation)
Free plan handles up to 1,000 contacts. Set up a simple flow to pre-qualify leads before Tonik hops in.
STEP 1
Someone DMs the page → Bot fires: "Ay! You trying to work with Tonik? Tell me about your music real quick."
STEP 2
Bot collects their name, genre, and primary goal automatically.
STEP 3
Bot sends Tonik a notification with the full convo summary — Tonik hops in manually to close.
🛠️ Tools Needed: Zapier Starter (~$20/mo) + Twilio for SMS (~$1/100 messages) + Google Sheets (free). Total automation cost: under $30/month. That's it.
📋 Section 4: Lead Follow-Up SOP
Tonik is a masterful closer. The SOP is simple — respond fast, qualify quickly, and set the appointment or session. Speed is the #1 factor in lead conversion.
⚡ The Golden Rule: Respond in Under 5 Minutes
Leads are 21× more likely to qualify when contacted in under 5 minutes vs. 30 minutes. This is not a suggestion — it's the rule. The Zapier auto-text buys time, but Tonik still needs to personally follow up same day.
📊 Lead Status System (Update in Google Sheet)
🆕
New
Lead just came in — hasn't been contacted yet
📲
Contacted
Initial text/call sent — waiting on response
💬
In Convo
Active conversation happening — working toward booking
📅
Booked
Session or call scheduled — date confirmed
✅
Closed
Paid and confirmed — add to client roster
❌
Dead
No response after 3 follow-up attempts — move on
📱 Follow-Up Text Sequence (Tonik's Voice)
These go out manually or via Zapier/Twilio on a timer.
⚡ Immediate (Within 5 min)
"Yo [Name]! Tonik here. Saw you reached out about NuWav — appreciate you. Real quick, what kind of music you working on right now and where you tryna be in the next 6 months? I wanna make sure we're the right fit before we move forward."
📲 Follow-Up #1 (24 hours — no response)
"Hey [Name], just circling back. I know life gets busy. If you're still trying to lock in studio time or get some videos done, hit me back — I got some availability opening up and I want to make sure I can get you in before it fills up."
📲 Follow-Up #2 (48 hours — no response)
"Ay [Name] — last time reaching out on this. If the timing ain't right that's totally cool. But if you're serious about your music, I'd hate for you to miss the window. We got limited availability each month and it goes fast. Let me know either way so I can plan accordingly."
📲 Breakup Text (Day 7 — final attempt)
"[Name] — I'm gonna close out your file today since I haven't heard back. No hard feelings at all. If the timing ever gets right and you wanna talk about what NuWav can do for your career, you know where to find me. Stay up. 🙏🏽"
🎯 4 Qualifying Questions (Once They Respond)
Tonik is a natural closer. These questions qualify and prime the sale simultaneously.
Q1
"What kind of music do you make and who do you sound like?"
Gets them talking about themselves. Tonik relates and establishes common ground fast.
Q2
"Where are you at right now — like what have you got out there?"
Identifies their stage. Beginner vs. intermediate vs. ready to blow. Drives the package rec.
Q3
"What's the goal for the next 6–12 months?"
Opens the door to sell the bigger picture — artist development, not just a session.
Q4
"What's stopped you from going harder on this before?"
Surfaces the real objection before it shows up on the offer. Tonik can address it proactively.
💸 Package Recommendation by Situation
Always start with the offer one tier ABOVE what you think they'll take.
| SCENARIO | RECOMMENDED OFFER |
|---|
| Just starting, limited budget | Starter Wave — $600/mo (offer $300×2 plan) |
| Got music out, wants content | Wave Builder — $1,200/mo (offer $300×4 plan) |
| Serious about the career | Full Wave — $2,000/mo (offer $500×4 plan) |
| Ready to go all-in | NuWav Elite or Legend Package — full price first, then plan |
| One-time project / testing us | The Launch Kit — $1,800 (split 4×$450) |
Closing line that works: "Look, I don't just take anybody. I want to make sure the people I work with are serious about this because I put real energy and time into every artist. Based on what you're telling me, I think [PACKAGE] is the move. You want me to send the Square invoice over so we can lock in your spot?"
🎤 Section 5: 20 Ad Scripts
All diverse angles. All natural language. All in the voice — laid back, from the culture, no corporate BS. Tonik reads these on camera, 30–60 seconds each. Movement and authenticity beat production value every time.
🎥 Production Note: Film in the studio if possible. Movement works — walking through the space, adjusting equipment, pointing at camera. Authentic always beats over-produced. Aim for 30–60 seconds per script.
🎯 HOOK
You out here trying to build a music career but you can't even get studio time that doesn't feel rushed.
🎤 BODY
I know how it is. You book a session, engineer is half-checked-out, you get 2 hours, it flies by, and you leave with half a song that still ain't mixed. That ain't it. At NuWav, we actually invest in your sound. We don't just hit record and let the clock run out. We make sure every session counts — from the engineering to the video work. This is artist development, not just a vibe session.
📲 CTA
Fill out the form and Tonik will reach out personally. Let's talk about where your career is going.
🎯 HOOK
Some studios charge you $100 an hour just to sit in a room by yourself.
🎤 BODY
You ain't getting coaching. You ain't getting direction. You definitely ain't getting a music video. You're getting a room and a board and that's it. NuWav is different. We're a full creative ecosystem — recording, mixing, mastering, video production, content for socials — all under one roof with someone who actually cares about your artistry. You shouldn't have to go to 4 different people to build one song.
📲 CTA
Fill out the form below. Tonik personally reaches out to every single artist who applies.
🎯 HOOK
Imagine looking at your phone and seeing streams going up, comments from people who actually feel your music, and a brand that looks as professional as it sounds.
🎤 BODY
That's what happens when you got the right team behind you. At NuWav, we've been building artists in the Pacific Northwest for years. We do the recording, the videos, the content — everything. So you can focus on creating and we'll handle making it look and sound like you meant it. This ain't just a studio. This is where careers get built.
📲 CTA
Drop your info below. First come, first served — we only take a limited number of artists each month.
🎯 HOOK
If you're an artist in Seattle who's been "about to drop" for the past year — this is for you.
🎤 BODY
I'm not coming at you. I'm just keeping it a hundred. Most artists get stuck in the loop of almost. Almost recorded. Almost released. Almost got the video done. The problem isn't talent. It's not having a consistent system to actually execute. That's what NuWav provides. We give you the studio time, the video, the engineering — and the accountability to actually get it done. No more almost.
📲 CTA
Fill out the form. Let's get you off "almost" and into actually.
🎯 HOOK
The artists I work with don't just sound good — they look good too.
🎤 BODY
We've got clients dropping consistent content every single month because they're on NuWav plans. Sessions, videos, mixes — everything handled. When your sound and your visuals are aligned, that's when the algorithm starts working for you. That's when people start sharing your stuff not because you asked them to, but because it hits.
📲 CTA
Apply below. Limited spots available every month.
🎯 HOOK
Imma be honest with you — I didn't start NuWav because it was a business idea.
🎤 BODY
I started it because I was tired of watching talented artists not get the support they deserved. I've been in every corner of this industry — producing, engineering, shooting videos, performing — and the gap between artist talent and artist opportunity is real. So I built the space I wish existed when I was coming up. NuWav is for the artist who's serious. Who's putting in the work but needs the right environment to actually blow.
📲 CTA
If that sounds like you, fill out the form. I personally reach out to everyone who applies.
🎯 HOOK
Quick question — how many of these hit? Your sessions feel rushed. Your mixes don't sound radio-ready. You got no content for socials. You filmed a video once and it looked like an iPhone in bad lighting.
🎤 BODY
If you checked off more than two of those, you're dealing with the same thing almost every independent artist deals with. The solution isn't to work harder — it's to have the right infrastructure. At NuWav, we handle all of it. One package, one team, one vision for your career. So instead of piecing it together from five different sources, everything comes from people who already know your sound.
📲 CTA
Fill out the form below and let's talk about what package makes sense for where you're at right now.
🎯 HOOK
I only take on a certain number of artists each month — and here's why.
🎤 BODY
I'm not tryna be the studio that just runs bodies through. Every artist I work with gets my actual attention. That means I gotta keep the roster limited. Right now I've got a few spots opening up for next month. If you've been thinking about getting serious about your music, this is the window. Once those spots fill, they fill. I don't do waitlists.
📲 CTA
Fill out the form right now. If you qualify, I'll reach out personally within 24 hours.
🎯 HOOK
Most studios will record you. Very few will actually develop you.
🎤 BODY
There's a difference between going in and laying a verse and actually building a sound, a brand, a catalog. Artist development is a long game — and most people in this industry don't want to invest in it because it takes time. I do. Because I've seen what consistent, quality output over 6 to 12 months does for an artist's trajectory. It's not even close. If you're thinking about your career long term, NuWav is the plug.
📲 CTA
Fill out the form and Tonik will hit you to talk about where your career can go.
🎯 HOOK
Your music can be a 10 out of 10 and still go nowhere if your visuals are a 3.
🎤 BODY
People discover music through video now. Clips, reels, short films — the era of just putting an audio file on SoundCloud and blowing up is over. You need your music to sound incredible and look incredible. That's what we do at NuWav. We handle the full package — recording, engineering, and full video production. So your content is consistent, your brand is cohesive, and the algorithm actually works in your favor.
📲 CTA
Limited spots available. Fill out the form below and let's talk about getting your visual brand on point.
🎯 HOOK
For a long time, artists who looked like me didn't get the same shot in hip hop and R&B spaces.
🎤 BODY
I built NuWav partly to change that. I'm a multi-hyphenate — artist, producer, engineer, director — and I've been paving my own lane in the Pacific Northwest for years. Now I use everything I've built to put other artists in position. It doesn't matter where you come from, what you look like, or what lane people have tried to put you in. If your music is real and your work ethic is real, there's a place for you here.
📲 CTA
Fill out the form and let's connect.
🎯 HOOK
You don't need to have all the money upfront to start building your career.
🎤 BODY
We offer flexible payment plans on all of our packages through Square — so you can get in the studio, get your videos shot, and start putting out content without waiting until you "have enough." The cost of waiting is always higher than the cost of starting. NuWav makes it accessible. We can split your package into weekly or bi-weekly payments so you can start building momentum now instead of later.
📲 CTA
Hit the form below and I'll lay out all the options for you personally.
🎯 HOOK
Bad mixing can ruin a great song. And most artists don't even realize it until it's too late.
🎤 BODY
I've been mixing and mastering for years. I've heard a lot of music that had potential but sounded like it was recorded in a bathroom and then mastered on somebody's laptop. Listeners can feel quality even if they can't articulate it. At NuWav, every track that comes through gets treated with the level of attention it deserves. Studio-quality sound isn't a luxury. It's the standard.
📲 CTA
If you're ready to sound like you mean it, fill out the form below.
🎯 HOOK
Yo — if you're a content creator who also makes music, listen up.
🎤 BODY
You already know how important consistency and quality visuals are. Now imagine applying that same energy to your music career. Professional recordings, high-quality videos, short-form content cut for reels — NuWav does all of that. For artists who already understand content, we're basically a cheat code. You come in with your music and leave with a full content suite ready to post.
📲 CTA
Fill out the form. Let's talk about what a full content plan looks like for your brand.
🎯 HOOK
What if 90 days from now your music career looked completely different?
🎤 BODY
Not "I put out a song and hoped for the best" different. Actually different. Like — consistent sessions, professional mixes, real music videos, content going out on a schedule different. That's what working with NuWav for 90 days can do. We've seen artists go from nothing to building real momentum in 3 months when they actually have the infrastructure to support their output. The talent was always there. The system was missing.
📲 CTA
If you're serious about what the next 90 days looks like for your career, fill out the form.
🎯 HOOK
You don't need a $50,000 production budget to have a dope music video.
🎤 BODY
Run & gun production is a whole art form — and when it's done right, it hits harder than some over-produced label videos because it feels authentic. We move fast, we capture the energy, and we edit it to match the vibe of the song. I've shot run & gun videos that have gotten way more traction than studio-produced ones because the realness translates. Your audience don't want perfect. They want real with good quality.
📲 CTA
If you want videos that actually connect, fill out the form below.
🎯 HOOK
The fastest way to grow on Instagram and TikTok right now is a live performance clip.
🎤 BODY
Not a music video. Not a lyric video. A performance clip — you on the mic, in your element, doing what you do. We do one-take mic performance shoots at NuWav. Full lighting setup, professional camera work, your music playing back. The result is content that feels live and authentic but looks premium. These clips go viral because people actually feel the energy. It's the move right now.
📲 CTA
Fill out the form and ask Tonik about the mic performance add-on.
🎯 HOOK
Real talk — at what point do you stop letting the lack of resources be the reason you're not moving?
🎤 BODY
I'm not coming at you. I'm asking because I've been there. And I know that sometimes the real issue isn't money or access — it's not having a structure that makes it easy to execute. NuWav removes the friction. We give you the sessions, the engineering, the videos, the plan. All you gotta do is show up and create. Everything else is handled. The excuse is gone. All that's left is the music.
📲 CTA
If you're done making excuses and ready to move, fill out the form.
🎯 HOOK
I'm not gonna sit here and tell you NuWav is the best — I'll let the work speak.
🎤 BODY
The artists who come through here are putting out consistent music, consistent videos, and building real audiences. Not overnight. But consistently, month after month, with a team that actually knows their sound. That's how careers are built. Not with one hot song and no follow-up. With systems, consistency, and quality. If you want to see what that looks like in action, check the page. The work is right there.
📲 CTA
Ready to be the next success story? Fill out the form below.
🎯 HOOK
I'm Tonik. I run NuWav. And I'm looking for serious artists to work with.
🎤 BODY
That's it. No gimmicks. No "limited time offer." Just real talk — I've got availability opening up next month and I want to fill it with artists who are actually ready to build something. I do recording, mixing, mastering, and full video production. I've been doing this for years and I know how to take someone's raw talent and make it hit the way it deserves to. If you're serious, fill out the form. I'll reach out personally.
📲 CTA
That's the offer. Fill out the form if you're ready.
📅 Section 6: 30-Day Launch Timeline
Clear execution. No theory. Deliverables every single day.
DAYS 1–2
Offer Finalization
- Finalize all 5 packages + payment plan structures
- Set up Square for invoicing with payment plan options
- Confirm rates and package names are locked
DAY 3
Film Ad Scripts
- Film scripts 1, 4, 7, 13, 20 first (most diverse angles)
- Simple studio setup — authenticity over production
- 30–60 seconds each, natural delivery
DAY 4
Facebook Lead Form Setup
- Build the Instant Form using the fields in Section 2
- Set up thank-you screen with @nuwavmusic CTA
- Publish and test the form with a dummy submission
DAY 5
Zapier Automation Build
- Build all 3 Zaps (Lead → Tonik SMS, Lead → Auto-text, Lead → Sheet)
- Test each Zap 3 times with live submissions
- Confirm Twilio SMS fires correctly both ways
DAY 6
Campaign Launch
- Launch at $25/day — 3 creative variations, Advantage+ placements
- Don't touch anything for 7 full days
- Film 5 more scripts while ads run
DAYS 7–13
Close Every Lead
- Tonik follows up on every lead manually using SOP scripts
- Update Google Sheet status daily
- Film remaining scripts — build up the creative library
DAY 14
First Optimization
- Review data — kill the 2 losing ad variations
- Put all budget behind the winner
- Film 3 new variations of the winning hook's body copy
DAYS 15–21
Scale to $50/Day
- Increase budget to $35–$50/day
- Launch Messenger campaign to retarget non-converters
- Continue closing every lead manually
DAYS 22–30
Review + Double Down
- Review CPL, close rate, and revenue collected
- Double down on every winning angle
- Begin building lookalike audience from existing leads
- Reactivation text to anyone who ghosted — breakup text flow
📊 Success Metrics to Watch
| METRIC | BENCHMARK |
|---|
| Cost Per Lead (CPL) | Under $15 = great. Under $10 = exceptional. Over $25 = adjust creative. |
| Lead Form Completion Rate | Over 60% of people who click the form should complete it |
| Response Rate (Tonik → Lead) | 100% of leads should get a response within 24 hours |
| Close Rate | Target 20–30% of qualified leads convert to paying clients |
| Average Package Value | Target $1,200+ average — push Wave Builder and Full Wave |
💰 The Goal Math
$50/day × 30 days = $1,500/month in ad spend
At $15 CPL = 100 leads
Tonik closes 20% = 20 new clients
Even at just Starter Wave ($600/mo average):
$12,000+ Monthly Recurring Revenue
from 1 month of ads
Scale to Wave Builder avg ($1,200/mo) = $24K MRR. Full Wave avg = $40K MRR. The math is there.
🚀 System Is Built. Time to Execute.
Once this is live, NuWav isn't relying on word of mouth or random posts. It's a repeatable weekly pipeline that brings in artists, fills the studio calendar, and turns one-time sessions into long-term recurring clients.
Let's Graduate That Bag. 💰
