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GRADUATED MONEY
NUWAV

Consistent Customers System

Paid Acquisition + Automations + Content Engine

Proposal view — built to run every week with zero guesswork.

🎯 Executive Summary

The goal is simple: turn NUWAV into a machine that brings in consistent booked appointments (and repeat visits) by combining Meta ads, Zapier automation, and a content plan that feeds the ads every week.

3
Core Pillars
14
Day Build Sprint
30
Day Optimization Loop
Weekly
Content Production Rhythm

🚨 The Real Problem We’re Solving

Most local service brands don’t have a system. They post when they feel like it, run ads randomly, and leads fall through the cracks. We’re building one pipeline where every lead gets followed up, booked, reminded, and reactivated.

✅ The Build: 3-Pillar System

This is the full “consistent customers” stack: ads generate demand, automations convert it, content keeps the engine fed.

PILLAR 1

📈 Facebook + Instagram Campaigns

Lead → Booked

Simple offer + clean funnel + aggressive follow-up.

  • 1 core “Book Now” offer (primary)
  • 1 “New Client Special” (optional)
  • Retargeting for visitors + IG engagers
  • Weekly creative refresh so CPMs stay stable
PILLAR 2

⚙️ Zapier Automations

No Lead Left Behind

Every inquiry gets routed, tracked, and followed up automatically.

  • Instant lead capture → Google Sheet / CRM
  • Auto text + email confirmation within 60 seconds
  • Booking reminders (24hr + 2hr)
  • No-show + “still want to book?” recovery
PILLAR 3

🎥 Content Plan

Content Feeds Ads

We’re not “posting for vibes.” We’re posting to produce customers.

  • Weekly shoot list (fast + repeatable)
  • UGC style hooks for ads
  • Proof content (results, testimonials)
  • Authority content (education + myth-busting)

➡️ Next Step After Zapier + Campaigns

Once the pipeline is connected and ads are live, we move to the part that keeps performance consistent: a content engine and an optimization loop.

CONTENT ENGINE

Weekly Content Production

  • 1 weekly shoot (60-90 minutes)
  • Capture 15-25 short clips in one session
  • Edit into 8-12 ad-ready videos
  • Repurpose into Reels, TikTok, Shorts
OPTIMIZATION LOOP

Weekly Performance Rhythm

  • Monday: review KPIs and lead quality
  • Wednesday: creative refresh + new hooks
  • Friday: budget shifts (winners only)
  • Monthly: new offer angle + landing tweaks
RETENTION

Repeat Customers

  • 30-day reactivation texts
  • Seasonal promos + appointment nudges
  • VIP list (best customers get first access)
  • Review requests (Google + socials)

📅 Content Plan for This Offer

This is built for a local service brand: fast shoots, simple scripts, repeatable formats, and ad-first hooks.

CATEGORY 1

Proof Content (Trust)

  • Before/after or results montage
  • Customer reaction (first look)
  • Short testimonial (10-20 seconds)
  • “What I asked for vs what I got”
CATEGORY 2

Education (Authority)

  • Top 3 mistakes people make
  • Myths that waste your money/time
  • How to maintain results at home
  • What to expect during an appointment
CATEGORY 3

Behind The Scenes (Connection)

  • Day-in-the-life (fast cuts)
  • Setup → process → finished result
  • Tools/products used (quick show)
  • Team personality + culture moments
CATEGORY 4

Offer Content (Conversion)

  • New client special or limited slots
  • “If you live in [city], this is for you”
  • FAQ that removes objections
  • Booking CTA with urgency (calendar)

🧠 Weekly Posting Rhythm (Simple)

This keeps NUWAV visible without overcomplicating it.

MON

Proof

Results clip + short caption + CTA to book.

TUE

Education

Myth-busting or “3 mistakes” reel.

WED

Behind The Scenes

Process video with a strong hook in first 2 seconds.

THU

Offer

Limited slots / new client angle / FAQs.

FRI

Proof + Community

Testimonial + repost customers + comment engagement.

WEEKEND

Light + Real

Raw story updates + one short clip daily.

🛠️ 14-Day Build + 30-Day Scale Plan

Clear execution with deliverables, not theory.

DAYS 1–3

Setup + Tracking

  • Pixel/CAPI check + event verification
  • Lead tracking sheet + pipeline stages
  • Booking link flow confirmed
DAYS 4–7

Zapier Automations

  • Lead capture → sheet/CRM
  • Instant SMS + email follow-up
  • Appointment reminder system
DAYS 8–14

Campaign Launch

  • 1 core campaign + 1 retargeting
  • 6–10 creatives loaded
  • Daily monitoring + first optimizations
DAYS 15–30

Content Engine + Scale

  • Weekly shoot list + scripts
  • 8–12 new creatives per week
  • Budget shifts to winners

📦 Deliverables (What NUWAV Gets)

ADS
  • Campaign structure (cold + retarget)
  • Creative testing plan
  • Weekly optimization routine
AUTOMATION
  • Zaps for lead capture + follow-up
  • Reminder + no-show recovery
  • Reactivation sequence
CONTENT
  • Weekly shoot plan (what to film)
  • Hook bank + caption prompts
  • Repurpose plan for all platforms

🚀 Ready to Build It

Once this system is live, NUWAV isn’t relying on luck. It’s a repeatable weekly pipeline that brings in customers, books appointments, and keeps people coming back.

Let’s Graduate That Bag!