10 proven high-converting email templates and 5 SMS texts to maximize your holiday e-commerce revenue
Hey there!
You're one of our favorite customers, so we wanted to give you a head start on our biggest holiday sale of the year.
For the next 24 hours, you get exclusive early access to deals up to 60% off. We're talking about those items you've had your eye on—yes, even that one.
No crowds. No competition. Just you and the best deals before they go live to everyone else tomorrow.
Fair warning: our most popular items sold out in hours last year during early access. So if there's something you've been wanting, now's your moment.
Let's be honest: holiday shopping can be overwhelming.
That's why we created the ultimate gift guide with something for everyone on your list. From the person who has everything to the impossible-to-shop-for uncle, we've got you covered.
We've organized everything by personality type, so you can find the perfect gift in minutes instead of hours.
Every item is: In stock • Highly rated • Free gift wrapping • Arrives before holidays
Quick question: are you sitting down?
We're running an unannounced flash sale RIGHT NOW. Extra 20% off with code FLASH20.
But here's the catch: this ends tonight at midnight.
The math: Regular $100 → Sale $70 → With FLASH20: $56
That's nearly half off on items that rarely go on sale. Our team might think we're crazy, but we wanted to reward loyal customers.
Real talk: you have 48 hours left to shop our holiday sale.
After Monday at midnight, prices go back to normal, free shipping ends, and you'll be kicking yourself for waiting.
Don't be the person who emails Tuesday asking if we can "make an exception." We can't. Karen from accounting gets stressed.
What disappears: Up to 60% off • Free shipping • Gift wrapping • Extended returns
We're not above friendly bribery.
You left items in your cart yesterday. Here's a deal: come back and finish checkout, we'll take an extra 10% off.
Use code COMEBACK10. It's that simple.
This expires in 24 hours. We're also running low on some cart items, so we can't guarantee they'll stick around.
We don't mean to stress you out, but you should know something.
That [Product] in your cart? Other customers have been buying it like crazy today. Double-digit sales in the last few hours.
It's still available now, but we can't promise it'll stay that way. The holidays are peak shopping time.
Why people love it: 4.8-star rating from 500+ customers
Want to know what everyone's been buying?
We pulled data on our top-selling items this holiday season. These products are customer favorites for a reason.
Top 5: Selling every 3 minutes • 500+ five-star reviews • Restocked 3 times • #1 requested gift • 97% recommend
If you're stuck on what to buy, this list is basically a cheat code.
We could tell you our products are amazing, but you'd think we're biased (we are, but still).
So here's what actual customers say:
"I bought this as a gift and liked it so much I ordered one for myself." - Jennifer K. ⭐⭐⭐⭐⭐
"Finally, a company that delivers. Fast shipping, great quality, helpful service." - Marcus T. ⭐⭐⭐⭐⭐
This is it. The final 12 hours.
After tonight at midnight, our holiday sale is over. Prices go back to normal. Free shipping ends. The deals you've been seeing? Gone.
We're not creating fake urgency. This is your absolute last chance to save.
What ends tonight: 60% off • Free 2-day shipping • Free gift wrapping • Extended returns
We need to be real with you.
These items are selling out so fast they probably won't be available by midnight. We're talking hours, not days.
Almost sold out: 85% gone • Limited sizes • Only 12 remaining • Selling every 5 minutes
Once they're sold out, we won't restock until after holidays—if at all.
✓ Personalize: Replace placeholders with your actual products and data
✓ A/B Test: Try different subject lines and send times
✓ Segment: Send VIP emails to top customers first
✓ Time SMS: Only 10 AM - 8 PM in recipient's timezone
✓ Track: Monitor open rates, clicks, and conversions
✓ Space Out: Don't send cart emails back-to-back