Before vs. After Graduated Money Management Takeover
23 Days of Previous Management
8 Days of Optimized Performance
Sales-only campaigns improved from 1.59x to 2.48x ROAS - a 56% increase in just 8 days. This demonstrates the immediate impact of optimized targeting and creative strategy.
+56% ROASCost per purchase dropped from $37.35 to $22.51 for sales campaigns - a 40% reduction. This means every dollar spent is working harder to drive conversions.
-40% CPAAdded awareness and profile visit campaigns to build top-of-funnel audiences. Reached 86,049 unique people at just $0.92 CPM, creating a massive retargeting pool.
86K+ ReachIncreased daily budget by 46% while improving efficiency metrics. This proves the campaigns can scale profitably with proper management.
+46% BudgetAverage order value remains stuck around $56-58, well below the $100+ target. This is the critical bottleneck preventing scale and profitability.
$56 AOVGoogle Ads showing 2.17x ROAS vs Facebook's 1.84x overall. With better cost per purchase ($26.63 vs $30.42), Google deserves increased budget allocation.
2.17x Google ROASLabor Day & Back-to-Work Season for Blue-Collar Dads
Angle: Celebrate the dads who build America with their hands
Creative: Feature real tradesmen wearing FARM gear on job sites - welders, mechanics, electricians, construction workers
Copy: "This Labor Day, We Salute the Fathers Who Build America" / "Raising Kids Who Know Which End of a Hammer to Hold"
Angle: American-made values, American-raised kids
Creative: "Rise and Grind" flag designs, patriotic skull graphics
Copy: "Teaching the Next Generation What Real Work Looks Like" / "Fathers Who Still Believe in Earning Your Keep"
Angle: Pride in skilled trades and manual labor
Creative: Carousel ads showing different trades-themed designs
Copy: "From the Shop Floor to the School Pickup" / "Dirty Hands, Clean Conscience"
β’ 3 Graphic Tees ($35 each = $105)
β’ Position as "Work Week Rotation"
β’ Save $10 messaging
β’ Target: Dads who need multiple shirts for work/weekend
β’ 2 Adult Tees ($70)
β’ 1 Youth Tee ($25)
β’ 1 FARM Hat ($35)
β’ "Raise 'Em Right" bundle
β’ Perfect for the 60% female buyers
β’ 2 Tees ($70)
β’ 1 Hoodie ($55)
β’ 1 Hat ($35)
β’ Save $20 - "Complete Uniform"
β’ Limited monthly release creates urgency
β’ Free FARM sticker pack at $75+
β’ Free shipping at $85 (not $50)
β’ Limited edition patch at $100+
β’ "Buy 2 Get 15% Off, Buy 3 Get 25% Off"
β’ Cart abandonment: "Complete your set" emails
Gift Season for Blue-Collar Heroes
Content That Resonates with Blue-Collar Pride
β’ Day in the life: 6am jobsite to evening homework help
β’ Before/after: "Soft hands vs. Working hands"
β’ User testimonials from actual tradesmen
β’ Kids wearing FARM talking about their dads
β’ Card 1: Hero "Rise and Grind" tee
β’ Cards 2-3: Other patriotic designs
β’ Card 4: Bundle offer
β’ Card 5: Customer wearing gear on jobsite
β’ Memes about raising tough kids
β’ Side-by-side: "Your kid vs. My kid"
β’ Bold statements: "We Don't Raise Snowflakes"
β’ Product on jobsite backgrounds
β’ Hero image: Group of tradesmen in FARM gear
β’ Product grid: Best sellers + new drops
β’ Perfect for "Trades Collection" showcase
β’ Include bundle options in grid
β’ "Built by Fathers Who Actually Build"
β’ "Teaching Kids That Nothing's Free"
β’ "Proud Member of the Fathers Who Fix Things Club"
β’ "Because Participation Trophies Are BS"
β’ Blue-collar job titles & interests
β’ NASCAR, hunting, fishing, trucks
β’ Conservative news outlets followers
β’ Military/veteran communities
β’ Trade union members
Immediate Steps to Break Through $100 AOV
$100+
Target AOV
40%
Bundle Attach Rate
2.5x+
ROAS Goal
<$25
Cost Per Purchase
15%
Email Revenue %
Your ROAS improved 56% in just 8 days under new management. The foundation is solid.
The $58 AOV is your only bottleneck.
With aggressive bundling, better creative targeting blue-collar pride, and strategic budget reallocation to Google's 2.17x ROAS,
FARM can hit $100+ AOV and 2.5x+ blended ROAS by October.
Time to stop raising morons about marketing strategy.