GRADUATED MONEY
Website Rebuild · Conversion Optimization · Email & SMS Automation · Monthly Strategy · Creative Design
From $350K a year to $500K, $600K, and beyond. Here's exactly how we get there together.
You are not hiring an agency with a project manager who passes your questions down a chain of four people before you get an answer. You are getting us directly.
Both of these brands are doing real revenue. The problem is not the product. The problem is that two of the most powerful money-making systems in e-commerce are completely turned off.
Alta has built a list of 50,000 email and SMS contacts that has been sitting dormant. Right now that list makes money on drop day when an SMS goes out, but outside of that there is no system working in the background. No flows capturing abandoned carts. No welcome series converting new signups. No win-back sequence pulling lapsed buyers back in. Those people raised their hand. They just need the right system to actually be there for them consistently.
Here is what becomes possible when you properly nurture a list from the beginning the way it should have been done: a 1% conversion rate on a well-built campaign sent to a nurtured, warmed-up 50K list is 500 buyers. At a $90 AOV that is $45,000 from a single send. That is not a fantasy. That is the math on a list that already exists, when you build the relationship before you make the ask.
Trust In Him has 20,000 contacts in the same situation. Drop day SMS works. But the moment someone visits and does not buy, they are gone forever with no recovery system. The moment someone buys and leaves, there is nothing pulling them back. That is not a list problem. That is an infrastructure problem and it has a very clear solution.
Build the relationship first, nurture it consistently, then make the ask the right way. When you do that from the start on a 20K list, a 1% conversion rate on a monthly campaign is 200 buyers. At $90 AOV that is $18,000 in a single send from a list that already exists and is already your audience.
Both brands are making money when drop day hits and an SMS goes out. That part works. The problem is everything in between. Every person who signs up to the list and never gets a welcome series. Every cart that gets abandoned with no recovery sequence firing. Every customer who buys once and never gets a post-purchase flow nudging them back. Every lapsed buyer sitting in the list with no win-back campaign running. That is the flow revenue that is missing. Industry standard for a properly built email and SMS system is 25 to 35% of total annual revenue. At $350K per year per brand, that is $87K to $120K per brand per year that the flows should be generating on top of whatever the broadcast campaigns bring in on drop days. The broadcast channel already works. We are building the infrastructure that makes money around the clock, not just when you manually press send.
Plain English. No jargon. Here is every single thing we are doing for both brands what it is, why it matters, and what it costs in the real market versus what we are charging.
Think of your website like a physical store. If the layout is confusing, the lighting is bad, and the checkout line is a maze people leave before they buy. A bad Shopify theme is the digital version of that. We rebuild both sites from scratch using a premium base theme, then customize it completely for your brand your colors, your fonts, your vibe. We also install the tracking and analytics tools that let us see exactly what is and is not working.
What "heat mapping" means: We install software that records where people click, scroll, and drop off on your site. It literally shows us a "heat map" of your pages: hot spots where people engage, cold spots where they leave. Without this, you are guessing. With it, every change we make is based on real evidence.
CRO means making sure more of the people who visit your website actually buy something. If 100 people come to your site and 1 buys, that is a 1% conversion rate. A premium streetwear brand doing paid traffic should be converting at 2–3%. That difference sounds small but it is massive in dollars. Every month we analyze what is happening on your site, make changes based on the data, and test different versions of pages to see which one makes more money. This is not guesswork. This is science applied to your store.
What "split testing" means: We run two versions of the same page at the same time: version A and version B. Half the visitors see one version, half see the other. Whichever one gets more purchases wins. We kill the loser and build on the winner. Over months of doing this, your site gets progressively better at converting the traffic you are already paying for.
Flows are emails and text messages that send automatically based on what a customer does. Someone signs up for your list, a welcome series fires. Someone adds to cart and leaves, an abandoned cart sequence goes out. Someone buys, a post-purchase flow kicks in. These run 24 hours a day, 7 days a week, with zero ongoing effort from you. This is what we mean when we say passive revenue. The system makes money while you sleep. We are building 10 to 15 of these from scratch for each brand, writing every word of copy, and designing every single email visually.
And yes, every email is custom designed. Not the same template with different text. Each flow gets emails that look different from each other, designed to match the type of message it is. A win-back email should feel different from a post-purchase celebration. We design for that. We also use AI image generation tools to create additional visual content for emails when brands need more creative assets to work with.
Beyond the automated flows, your list also needs regular broadcasts: emails and texts you send to the whole list about new drops, promos, new arrivals, and brand content. We handle the strategy, the writing, and the design of these every single month. This is what keeps your list warm between drops. If you only email people when you want money, they stop opening. If you show up consistently with value, culture, and content, the promotional emails convert like crazy when you send them. We run a 60/40 content-to-promo ratio: 60% brand content that builds the relationship, 40% selling.
| SERVICE | TYPE | MARKET RATE | OUR RATE | FOR 2 BRANDS |
|---|---|---|---|---|
| Website Rebuild | One-time | $2,500–$10,000 each | $4,500 / brand | $9,000 total |
| Email & SMS Flow Build | One-time | $12,000–$20,000 each | $10,000 / brand | $20,000 total |
| Monthly CRO | Monthly | $2,500–$5,000/mo each | $4,000/mo / brand | $8,000/mo |
| Monthly Campaign Mgmt | Monthly | $2,000–$4,000/mo each | $3,000/mo / brand | $6,000/mo |
| Setup total (both) | One-time | $29,000–$60,000 | $29,000 | |
| Monthly retainer (both) | Ongoing | $9,000–$18,000/mo | $14,000/mo | |
| 12-Month Total Value | $137,000–$276,000 | $197,000 | ||
What the numbers actually look like when the system is running. Not projections pulled from air math based on industry benchmarks and the assets both brands already have.
If both brands convert at 1% and have zero email/SMS revenue, the only lever available to grow is spending more on ads. But there is a limit to how much you can profitably spend before returns shrink. You are essentially driving people to a leaky bucket, paying to bring traffic to a site that sends most of it away, with no system to recover any of it. That is the ceiling these brands are hitting right now.
Raise CVR from 1% to 2.5%. The same traffic generates 2.5x more orders. Raise AOV from $90 to $120 through bundles and thresholds each order is worth more. Add email/SMS making up 25–35% of total revenue. Now the traffic you already paid for keeps generating money through retention. Each lever makes the others more powerful. That is a completely different business.
| LEVER | CURRENT STATE | TARGET | REVENUE IMPACT |
|---|---|---|---|
| Site Conversion Rate | ~1% (industry default) | 2.5–3% | Same traffic = 2.5x more orders. No extra ad spend needed. |
| Average Order Value | $90 estimated | $120–$140 | Bundles and free shipping threshold. 33–55% more revenue per transaction. |
| Email / SMS Revenue Share | 0% (zero system running) | 25–35% of total revenue | Both brands have the list already. This is entirely untapped money. |
| Customer Return Rate | ~15% estimated | 30%+ | Every returning customer is free. Double the return rate = double the LTV of every new customer you acquire. |
| List Size (Alta) | 50K dormant | 50K+ activated + growing | A single well-built drop campaign to a nurtured 50K list at 1% CVR = 500 buyers, ~$45K in revenue from one send. |
Alta: $350K baseline → +$80K email/SMS + $60K CVR/AOV lift = $490K/yr
Trust In Him: $350K baseline → +$50K email/SMS + $50K CVR/AOV lift = $450K/yr
These are conservative numbers. They assume no increase in ad spend and no new customer acquisition from organic or drops. These are just the systems working on the traffic and lists both brands already have.
Drag the sliders and see in real time what happens to your numbers when we move the right levers. Loaded with a baseline that represents both brands combined. See the difference between where things are and where we take them.
These sliders represent the levers we directly control through the work we do. Adjust them to see what each improvement means to monthly revenue. Numbers reflect both brands combined.
Everything we are building: the website, the CRO work, the email and SMS flows, the monthly campaigns, directly moves these sliders. The investment we are asking for is not a cost. It is the infrastructure that builds the revenue those sliders represent. The system pays for itself within the first few months of running, and then it compounds from there.
We know writing a big check upfront is hard when you are in growth mode and cash flow is real. These structures are designed so you can get the full system built, we get paid for our work, and both sides have skin in the game to see this thing succeed.
Pay Full Rate. Clean and Simple.
Best for: Brands with available capital who want a clean agency arrangement with no backend obligations
Full build fees paid upfront before we start. Monthly retainer begins when we go live. No performance shares, no backend. You own everything clean from day one. This is the most valuable arrangement for you over the long run because you keep 100% of the revenue growth we generate.
Payment plan available on setup fee: 50% before we start, 50% at launch. Monthly retainer billed at the start of each month. Minimum 3-month commitment on retainer.
Reduced Setup + Revenue Growth Share
Best for: Brands that need to preserve cash flow now but want full build quality and are confident the revenue growth will more than cover the backend
We reduce the upfront setup cost and the monthly retainer to lighten the immediate cash burden. In exchange, we take a percentage of the revenue growth we generate above your current monthly baseline tracked monthly, paid monthly. If we don't grow you, we don't get the upside. That's real alignment. Both sides win when the strategy works, and we have every incentive to make sure it does.
How the growth share works: We set a baseline from your average monthly revenue across the last 3 months, separately for Alta and Trust In Him. Any revenue above that baseline each month, we take 10% of. Example: Alta baseline is $30K/month. Month 3 with us it hits $55K. That's $25K in growth, our share is $2,500 that month, on top of retainer. You keep the other $22,500 in new revenue. Setup fee split across 2 payments: $7,250 before start, $7,250 at launch. Growth share tracked and paid monthly via invoice. Renegotiates after 12 months.
Minimal Upfront. Low Monthly. We Grow Together.
Best for: Brands that want to keep cash tight at the start and are willing to share the upside as results come in. The most collaborative structure we offer.
This is the most accessible entry point we can offer while still getting the full build done the right way. A small setup fee gets us started and covers the initial infrastructure. The monthly retainer is split between both brands at $1,500 each, which is genuinely one of the lowest rates you will find for the scope of work involved. And then every month after we calculate the numbers, we take a fair percentage of the revenue growth above your baseline. Not a flat fee regardless of results. Not a guess. Actual growth, calculated transparently, shared fairly. We only eat more when you eat more. That is the whole point.
How the growth share works: We establish a revenue baseline for each brand using the average of their last 3 months of revenue. At the end of every month we pull the actual numbers, compare them to that baseline, and calculate the growth. We take 8% of whatever that growth number is. Both brands tracked separately. Example: Alta baseline is $30K/month. Month 3 it hits $52K. That is $22K in growth above baseline. Our share is $1,760 that month. You keep $20,240 in new revenue on top of what you were already making. Trust In Him hits $5K above its own baseline the same month, that is another $400. Total growth share invoice that month is $2,160, on top of the $3K retainer. The math is transparent. You see every number we use to calculate it. Setup fee due before we start work. Retainer billed on the 1st of each month. Growth share calculated and invoiced within 5 days of month close. Renegotiates after 12 months based on where both brands are at.
Two brands. Seventy thousand contacts. Websites that haven't been optimized. Email and SMS sitting completely dormant. This is not a growth problem. This is an infrastructure problem. And infrastructure problems have solutions. We have built this exact system before. We know exactly what to do. We know exactly what it generates. The only thing missing is pulling the trigger and letting us build it.
Let's Graduate These Bags. 💰