Free BFCM Calculator & Checklist 2025

✅ BFCM Readiness Checklist

Complete this checklist to ensure you're 100% ready for Black Friday & Cyber Monday. Track your progress across all critical areas.

📋 How to use this checklist: Go through each category and check off items as you complete them. Your progress saves automatically. Don't worry if you can't do everything—focus on the high-impact items that move the needle for your business. Delegate technical tasks to your developer or Shopify Expert if needed.

Overall Progress: 0% Complete

🌐 Website & Technical

0/6

Test checkout flow on mobile and desktop (complete a test order yourself)

Enable Express Checkout options (Shop Pay, Apple Pay, Google Pay in Settings → Payments)

Add countdown timer to create urgency (use apps like Hurrify or FOMO)

Create BFCM landing page or update homepage with sale banners

Update website banners, popups, and announcement bar for BFCM messaging

Backup your website before making any changes (in Settings → click "Download backup")

📢 Marketing & Advertising

0/10

Build email list segments (VIP customers, repeat buyers, cart abandoners, browsers)

Create BFCM email sequence (teaser → early access → launch → reminder → last chance)

Schedule social media posts for entire BFCM period (use Meta Business Suite or Later)

Create BFCM ad creative (product photos, videos, carousel ads)

Set up retargeting campaigns for website visitors (in Meta Ads Manager)

Increase ad budget by 2-3x normal spend and set daily caps to avoid overspending

Create VIP early access offer for email subscribers (48 hours before public sale)

Set up SMS campaign for high-intent customers (using Klaviyo, Postscript, or Attentive)

Create gift guides and product bundles to showcase on social media

Plan post-purchase email sequence to encourage repeat purchases and reviews

📦 Inventory & Fulfillment

0/9

Calculate expected demand and order 2-3x normal inventory

Confirm inventory arrival dates are before BFCM

Update Shopify inventory counts accurately

Set up low-stock alerts in Shopify

Stock packaging materials (boxes, tape, labels, inserts)

Coordinate with 3PL to ensure capacity for increased volume

Negotiate holiday shipping rates with carriers

Set realistic shipping cutoff dates for holiday delivery

Create plan for out-of-stock items (backorders or substitutions)

💬 Customer Service

0/7

Schedule additional customer service coverage

Update FAQ page with BFCM-specific questions

Create canned responses for common inquiries

Set up chatbot for instant responses to basic questions

Clearly communicate shipping times and return policy

Test order tracking and notification systems

Train team on handling high-volume periods and escalations

🎁 Promotions & Offers

Create tiered discounts (20% off, 30% off $100+, 40% off $200+)

Set up BFCM discount codes in Shopify

Test all discount codes before launch

Create bundles and gift sets with attractive pricing

Set up free shipping threshold (ideally 1.5-2x AOV)

Create flash sales for specific time windows

Plan Cyber Monday exclusive offers

Create gift with purchase offers for orders over certain amount

📊 Analytics & Tracking

0/4

Verify Meta Pixel is working (test with Meta Pixel Helper Chrome extension)

Check that purchases are tracking in your ad platforms (Meta, Google, TikTok)

Bookmark Shopify Analytics dashboard to monitor real-time sales during BFCM

Plan to review performance daily and adjust ad spend based on what's working

💰 Discount Strategy Calculator

Calculate the maximum discount you can offer while staying profitable. Determine your optimal BFCM pricing strategy.

💡 How this works: Enter your product costs and pricing below. This calculator shows you exactly how deep you can discount without losing money, plus generates a tiered discount strategy (good, better, best) that maximizes revenue while maintaining healthy margins. Use this to plan your BFCM offers confidently.

Product Price $

Cost of Goods (COGS) $

Fulfillment Cost per Order $

Shipping, packaging, pick/pack fees

Transaction Fees %

Target Profit Margin %

Minimum acceptable profit margin

Other Costs per Order $

Apps, labor allocation, etc.

📊 BFCM Revenue Forecaster

Project your BFCM revenue and profit based on traffic, conversion, and pricing assumptions.

📈 How this works: Input your expected traffic, conversion rate, and order value to see projected BFCM revenue. This gives you conservative, expected, and optimistic scenarios so you can plan inventory, staffing, and ad budgets accordingly. Set realistic goals based on data, not guesses.

Expected Daily Traffic visitors

Average visitors per day during BFCM

Conversion Rate %

Expected % of visitors who purchase

Average Order Value $

BFCM Duration days

Length of sale (typically 4-7 days)

Profit Margin %

Expected profit margin after all costs

Total Ad Spend $

Planned ad budget for entire BFCM

💵 Pricing Optimizer

Find the optimal price point that maximizes profit while remaining competitive during BFCM.

🎯 How this works: Enter your current pricing and costs. This tool finds the "sweet spot" price that maximizes your total profit (balancing higher prices vs. lower volume). It also shows bundle pricing strategies to increase average order value. Perfect for deciding if you should raise, lower, or keep your current prices.

Current Price $

Cost per Unit $

Current Monthly Sales Volume units

Variable Costs per Unit $

Shipping, fees, packaging per unit

Price Elasticity factor

How sensitive sales are to price (-2 = very sensitive, -1 = normal)

Competitor Price $

Average competitor pricing (optional)

📦 Inventory Calculator

Calculate how much inventory you need to stock for BFCM to avoid stockouts or excess.

📦 How this works: Based on your normal sales and expected BFCM surge, this calculator tells you exactly how many units to order. It factors in safety stock and lead times to ensure you don't run out (leaving money on the table) or overstock (tying up cash). Order with confidence.

Average Daily Sales units

Normal daily sales volume

Expected Sales Multiplier x

How many times higher than normal (2-5x typical)

BFCM Duration days

Current Inventory units

Lead Time for Reorder days

Time to receive new inventory

Safety Stock Buffer %

Extra inventory cushion

📈 BFCM Ad Budget Planner

Calculate your optimal ad budget and allocation across channels to hit your revenue goals.

💰 How this works: Set your revenue goal and target ROAS (return on ad spend). This planner calculates exactly how much to spend on ads and breaks it down by platform (Meta, Google, TikTok). No more guessing—you'll know your daily budgets and expected results before BFCM even starts.

Revenue Goal $

Total BFCM revenue target

Average Order Value $

Target ROAS x

Revenue ÷ Ad Spend target

Organic Traffic % %

% of revenue from non-paid sources

Meta Ads % %

% of paid budget to Meta/Facebook

Google Ads % %

TikTok/Other % %

📅 BFCM Preparation Timeline

Week-by-week action plan to ensure you're fully prepared for Black Friday & Cyber Monday.

📅 How to use this timeline: Follow this week-by-week roadmap starting 8-10 weeks before BFCM. Each phase builds on the last, so you're never scrambling at the last minute. Even if you're starting late, jump in where you are and focus on the highest-priority items first.

8-10 Weeks Before (Early September)

🎯 Strategy & Planning Phase

• Analyze last year's BFCM performance
• Set revenue and profit goals
• Plan discount strategy and promotional calendar
• Identify best-selling products to feature
• Start building email list with lead magnets

6-8 Weeks Before (Late September)

📦 Inventory & Operations

• Place inventory orders (account for lead times)
• Audit and organize existing stock
• Coordinate with 3PL for capacity
• Negotiate carrier shipping rates
• Order packaging materials and marketing inserts

4-6 Weeks Before (Early October)

🎨 Creative & Content Production

• Create ad creative (photos, videos, UGC)
• Design email templates
• Write copy for all marketing materials
• Create social media content calendar
• Produce gift guides and bundle graphics
• Design website banners and popups

3-4 Weeks Before (Mid October)

🌐 Website & Technical Setup

• Update website design for BFCM
• Create sale landing pages
• Set up discount codes
• Install/test countdown timers
• Optimize page speed
• Load test website for high traffic
• Set up abandoned cart flows

2-3 Weeks Before (Late October)

📢 Marketing Campaign Setup

• Build email campaign sequences
• Set up ad campaigns and audiences
• Schedule social media posts
• Create SMS campaigns
• Brief influencers on promotion
• Set up retargeting pixels
• Verify all tracking is working

1-2 Weeks Before (Early November)

🧪 Testing & Team Prep

• Test entire checkout flow
• Verify all discount codes work
• Test email sequences
• Train customer service team
• Brief all team members on plan
• Send teaser content to build hype
• Do final inventory check

Week of BFCM (Mid November)

🎬 Launch Week

Monday-Tuesday: VIP/email early access launch
Wednesday: Final preparations and team briefing
Thursday: Thanksgiving (monitor, but lighter day)
Friday: Black Friday - GO TIME! Peak traffic day
Saturday-Sunday: Continue promotions, monitor inventory
Monday: Cyber Monday - second peak day
Tuesday: "Last Chance" final push

Week After BFCM

📊 Post-Event Analysis & Follow-up

• Fulfill all orders promptly
• Send thank you emails to customers
• Analyze performance metrics
• Document what worked and what didn't
• Start planning for holiday season continuation
• Begin post-purchase nurture sequence
• Request reviews from happy customers

🚀 Ready to Crush BFCM? Let's Make It Happen Together

This tool gives you the framework, but executing at scale requires expertise, systems, and daily optimization. We're not just another ads agency—we're your complete growth partner.

🔍

Scale Readiness Audit

Before we push the gas, we make sure your infrastructure can handle growth. Systems, operations, fulfillment—we ensure you won't break under pressure.

📈

Daily Campaign Management

Not "set it and forget it." We optimize your ads daily, respond to performance shifts in real-time, and maximize every dollar you spend.

🎯

Strategic Growth Planning

We help you build the roadmap to scale beyond BFCM. Expansion strategies, team building, and systems to replace yourself in operations so you can focus on vision.

🤝

True Partnership

More than ads. More than consulting. We're in the trenches with you—optimizing offers, fixing conversion issues, and building sustainable profit.

Book Your Strategy Call See Our Case Studies

Limited spots available for BFCM partnerships. Book now to ensure we can get you ready in time.

🛍️ Black Friday / Cyber Monday Multi-Tool