Complete Tripwire Funnel System

7 complete funnels with updated pricing, revenue projections, and implementation roadmap

📊 Conservative Revenue Model: All AOV calculations exclude high backend tiers ($497-$997) and focus on lower-mid range offers ($27-$297) for realistic day-to-day projections.
Total Funnels
7
Complete systems ready to build
Avg Front-End Price
$27
Low barrier, high conversion
Conservative AOV Range
$60-110
Excludes high backend tiers
Buyers for $100K
~1,000
Per month (best funnel)
Agency Feeder

FUNNEL #1: The 7-Day Ad Audit Kit

Target: Brands spending $2K-$10K/mo on ads but not profitable

The Hook

"Is your ad agency burning your money? This $27 audit kit has helped 200+ brands identify $5K-$15K in monthly wasted spend."

Main Offer - $27

  • 72-Point Facebook Ad Audit Checklist
  • Cost Per Acquisition Calculator
  • 3 Video Tutorials (spot wasted spend)
  • "Red Flag" Ad Copy Swipe File
  • 15-Min Training: "5 Metrics That Matter"

Strategic Value

  • Direct pipeline to $4K/month agency clients
  • Qualifies serious ad spenders
  • Natural upsell to Profit Maximizer
  • High lifetime value customers

Why This Works

  • Leverages your core expertise
  • Pain point everyone feels
  • Builds immediate trust with quick wins
  • Perfect complement to agency services

Complete Pricing Flow

Main Offer: 7-Day Ad Audit Kit
Entry point product
$27
100% of buyers
Order Bump: The Ad Agency Translator Sheet
Decode agency BS metrics
+$9
45-50% take rate
Upsell #1: 30-Day Ad Fix Bootcamp
Video course + rebuild templates
$97
18-25% convert
Downsell #1: 5 Metrics That Matter Training
Standalone training + PDF workbook
$47
35-45% of decliners
Upsell #2: Done-For-You Ad Audit
Full report + 30-min review call
$297
10-15% convert
Downsell #2: Custom Ad Audit Report Only
No live call
$147
25-30% of decliners
Upsell #3: Profit Maximizer Intensive
Full audit + rebuilt funnel + scaling roadmap
$997
5-8% convert
Downsell #3: Personalized Video Review
Store + ad account review, no consultation
$297
15-20% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Best Seller Potential

FUNNEL #2: The Profit Margin Multiplier

Target: Brands with thin margins or zero profit visibility

The Hook

"Most Shopify brands are unknowingly losing $300-$1,200 per day on products they think are profitable. This $27 spreadsheet shows you the truth in 10 minutes."

Main Offer - $27

  • Pre-Built Google Sheets Template
  • Product Profitability Calculator
  • Break-Even Analysis Tool
  • Pricing Strategy Calculator
  • 20-Min Video Tutorial
  • PDF: "12 Hidden Costs Killing Margins"

Strategic Value

  • Universal appeal (everyone needs margins)
  • Immediate "holy shit" moment
  • Easiest to create (mostly templates)
  • Perfect bridge to full course

Why This Works

  • Solves urgent pain point
  • Fast time-to-value
  • Simple to understand and use
  • Natural ascension path

Complete Pricing Flow

Main Offer: Profit Margin Multiplier
Entry point product
$27
100% of buyers
Order Bump: Shopify Fee & Hidden Cost Tracker
Auto-calculates all fees
+$12
40-50% take rate
Upsell #1: Pricing Psychology Masterclass
Perceived value + bundling strategy
$67
20-28% convert
Downsell #1: 12 Hidden Costs PDF
PDF + calculator only
$37
30-40% of decliners
Upsell #2: Profit Optimizer System
Plug-and-play sheet + 3-part training
$197
12-18% convert
Downsell #2: Spreadsheet Bundle Only
No training videos
$97
25-30% of decliners
Upsell #3: 1-on-1 Profit Call
30-min margin breakdown + scaling roadmap
$497
6-10% convert
Downsell #3: Recorded Loom Audit
Video audit of store & numbers
$197
15-20% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Breakthrough System

FUNNEL #3: The $10K Month Blueprint

Target: Brands stuck under $10K/month revenue

The Hook

"Stuck under $10K/month? This $27 blueprint is the exact formula 47 brands used to break through in 60-90 days."

Main Offer - $27

  • Reverse-Engineered Path to $10K
  • Traffic Requirements Calculator
  • Product Mix Strategy Guide
  • Ad Budget Roadmap
  • 5 Case Studies: Brands Hit $10K
  • 40-Min Video: "Breaking $10K Ceiling"

Strategic Value

  • Highly motivated buyer segment
  • Clear pain point (stuck at plateau)
  • Natural progression to $50K offer
  • High engagement potential

Why This Works

  • Specific outcome promise
  • Social proof built-in (47 brands)
  • Roadmap feels complete
  • Aspirational positioning

Complete Pricing Flow

Main Offer: $10K Month Blueprint
Entry point product
$27
100% of buyers
Order Bump: 30-Day Scale Calendar
Daily action checklist
+$9
40-45% take rate
Upsell #1: $50K Month Scaling Plan
Roadmap + ad budget calculator + influencer playbook
$97
22-30% convert
Downsell #1: Scaling Plan Lite
No influencer or content modules
$47
32-42% of decliners
Upsell #2: Done-With-You Growth Sprint
30-day coaching group
$297
14-20% convert
Downsell #2: Recordings + Email Challenges
Self-paced version
$147
24-32% of decliners
Upsell #3: Graduated Money Accelerator
90-day mentorship to $10K-$50K
$997
6-10% convert
Downsell #3: 2-Week Challenge Replays
Mini accelerator only
$297
16-22% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Fast Start

FUNNEL #4: Offer Alchemy

Target: Brand owners who can't communicate value clearly

The Hook

"Turn your idea into an offer people can't scroll past. The interactive tool that's helped 300+ entrepreneurs create offers that convert at 8-15%."

Main Offer - $27

  • Interactive Notion/Google Sheet tool
  • 30-Min Video: "Offer Creation Formula"
  • Offer Positioning Framework
  • Value Stack Template
  • Guarantee Script Library
  • 20 High-Converting Offer Examples

Strategic Value

  • Different audience segment
  • Complements other funnels
  • Fast to create (templates)
  • Broad appeal across industries

Why This Works

  • Universal problem (offer creation)
  • Interactive tool = high engagement
  • Quick time-to-value (1 hour)
  • Low barrier to entry

Complete Pricing Flow

Main Offer: Offer Alchemy
Entry point product
$27
100% of buyers
Order Bump: Headline & Hook Generator
AI prompt sheet + templates
+$7
45-50% take rate
Upsell #1: Offer Psychology Secrets
3-video mini-course
$67
18-26% convert
Downsell #1: Offer Checklist PDF
PDF only
$37
28-38% of decliners
Upsell #2: Offer + Funnel Builder Bundle
Notion + ClickFunnels templates
$197
14-20% convert
Downsell #2: Offer Builder Only
No funnel templates
$97
26-34% of decliners
Upsell #3: Private Offer Review Session
Live audit w/ Patrick
$497
7-11% convert
Downsell #3: Recorded Video Review
Video review only
$197
18-24% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Brand Polish

FUNNEL #5: The Brand Audit Swipe Kit

Target: Brands that look "homemade," need big-brand polish

The Hook

"Steal the systems of 7-figure brands. This $27 kit shows you exactly what winning e-commerce brands do differently on their websites, ads, and email flows."

Main Offer - $27

  • Breakdown checklist of 7-figure brands
  • Website audit template (50-point)
  • Ad analysis framework
  • Email flow evaluation tool
  • 45-Min Training: "Reverse Engineering Success"
  • 25 winning brand examples with analysis

Strategic Value

  • Fills market gap (brand perception)
  • Natural DFY service upsell path
  • High ticket backend ($997 intensive)
  • Positions you as brand authority

Why This Works

  • Visual transformation = powerful
  • Aspirational positioning
  • Clear before/after potential
  • Differentiated from other offers

Complete Pricing Flow

Main Offer: Brand Audit Swipe Kit
Entry point product
$27
100% of buyers
Order Bump: Winning Ad Library Vault
50+ ad examples with breakdowns
+$9
42-48% take rate
Upsell #1: Landing Page Mastery
Video course on structure, copy, visuals
$97
16-24% convert
Downsell #1: PDF Guide + Audit Checklist
Landing page essentials only
$47
30-40% of decliners
Upsell #2: Done-For-You Brand Audit
Full breakdown video + recommendations
$297
11-17% convert
Downsell #2: PDF & Loom Walkthrough
No call included
$147
24-32% of decliners
Upsell #3: Brand Rebuild Intensive
Complete creative direction + funnel rebuild
$997
5-9% convert
Downsell #3: Strategy Doc Only
No hands-on work
$297
14-20% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Quick Cash

FUNNEL #6: The 7-Day Revenue Revival Challenge

Target: Brands that fell off, need quick cash injection

The Hook

"Your brand's next $1K week starts here. This 7-day challenge shows you how to generate sales in 7 days using old leads, better offers, and daily content."

Main Offer - $27

  • 7-day step-by-step challenge
  • Daily video lessons (10-15 min each)
  • Implementation worksheets
  • Email templates & scripts
  • Old lead reactivation system
  • Private challenge group access

Strategic Value

  • Urgency built into format
  • High engagement (daily tasks)
  • Community aspect increases value
  • Natural 30-day extension upsell

Why This Works

  • Fast results = testimonials
  • Challenge format = accountability
  • Reactivates dead audiences
  • Low commitment, high impact

Complete Pricing Flow

Main Offer: 7-Day Revenue Revival
Entry point product
$27
100% of buyers
Order Bump: Emergency Offer Swipe Pack
20 sales messages + email templates
+$12
44-52% take rate
Upsell #1: 30-Day Scaling System
Extended challenge full sprint
$97
24-32% convert
Downsell #1: 14-Day Scaling System Lite
2-week version
$47
34-44% of decliners
Upsell #2: Revenue Revival Coaching
Weekly group coaching
$297
16-22% convert
Downsell #2: Coaching Replays + Worksheets
No live access
$147
26-34% of decliners
Upsell #3: 1-on-1 Profit Comeback Program
Direct strategy with Patrick for 30 days
$997
7-11% convert
Downsell #3: Personalized Roadmap Only
Custom strategy doc
$297
16-22% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Seasonal Winner - Highest AOV

FUNNEL #7: Holiday Sales Accelerator

Target: Brands wanting to dominate Q4, Black Friday, or any major holiday

The Hook

"Most brands fumble their biggest revenue opportunity of the year. This $27 accelerator gives you the exact blueprint to turn Q4 into your biggest quarter ever."

Main Offer - $27

  • 7-day crash course + checklist
  • Offer builder framework
  • Campaign planner (daily tasks)
  • 10 email/SMS templates
  • $100K holiday funnel map
  • Instant access to all materials

Strategic Value

  • Seasonal urgency = high conversion
  • Repeatable 4x per year (Q4, Valentine's, Mother's Day, etc.)
  • Highest AOV potential ($90-110 conservative)
  • Natural upsell to DFY services

Why This Works

  • Time-sensitive = impulse buys
  • Universal need (everyone does holidays)
  • Clear ROI story (make 10x in Q4)
  • Can run ads 6-8 weeks before each holiday

Complete Pricing Flow

Main Offer: Holiday Sales Accelerator
Entry point product
$27
100% of buyers
Order Bump: Holiday Content Vault
50+ ad/email/story prompts
+$17
48-55% take rate
Upsell #1: Black Friday Blueprint 2.0
Full training + ad scripts + case studies
$97
22-30% convert
Downsell #1: BFB "Lite"
Strategy overview + calendars + checklists only
$47
36-46% of decliners
Upsell #2: Done-With-You Holiday Gameplan
2 live coaching sessions
$297
18-24% convert
Downsell #2: Recordings + Worksheets
No live access, replays only
$97
28-36% of decliners
Upsell #3: Holiday Profit Intensive
1:1 60-min strategy call + custom setup
$997
8-12% convert
Downsell #3: Personalized Loom Audit
Custom video audit + action plan, no live call
$297
18-24% of decliners

Revenue Calculator

Adjust the number of buyers to see projections

Complete Funnel Comparison

Metric F1: Ad Audit F2: Profit Margin F3: $10K Blueprint F4: Offer Alchemy F5: Brand Audit F6: Revenue Revival
Main Offer Price $27 $27 $27 $27 $27 $27
Order Bump $9 $12 $9 $7 $9 $12
Max Backend $997 $497 $997 $497 $997 $997
Estimated AOV $70-90 $60-75 $75-95 $60-80 $70-90 $80-100
AOV Note Conservative estimates excluding high backend ($497-$997 tiers). Based on lower-mid tier offers only.
Target Market Ad spenders Thin margins Stuck <$10K Poor messaging Looks amateur Fell off/dead
Market Size Large Large Medium Large Medium Medium
Creation Difficulty Medium Easy Medium Easy Medium Hard
Strategic Value Agency pipeline Course bridge High engagement Broad appeal DFY services Fast wins
Launch Priority 3rd (Week 5) 1st (Week 1) 2nd (Week 3) 4th (Week 7) 5th (Week 9) 6th (Week 11)

Path to $100K/Month (Conservative Model)

⭐ FUNNEL #7 (BEST AOV)
1,000
buyers @ $100 AOV
Holiday Sales Accelerator
Run 4x per year for seasonal spikes!
FUNNEL #6 (2ND BEST)
1,111
buyers @ $90 AOV
Revenue Revival Challenge
FUNNEL #3 (3RD)
1,176
buyers @ $85 AOV
$10K Month Blueprint
OR RUN MULTIPLE FUNNELS:
500 buyers × 2 funnels = $100K/month
Diversified approach reduces risk and tests market fit faster

14-Week Launch Roadmap

WEEKS 1-2: Funnel #2 - Profit Margin Multiplier
Easiest to create (templates), universal appeal, builds email list fast
WEEKS 3-4: Funnel #3 - $10K Month Blueprint
Highest engagement, motivated buyers, strong backend potential
WEEKS 5-6: Funnel #1 - Ad Audit Kit
Agency client pipeline, leverages core expertise, high AOV
WEEKS 7-8: Funnel #4 - Offer Alchemy
Different audience segment, fast creation, complements others
WEEKS 9-10: Funnel #5 - Brand Audit Swipe Kit
DFY service upsells, brand authority positioning, visual transformation
WEEKS 11-12: Funnel #6 - Revenue Revival Challenge
Community aspect, urgency built-in, fast testimonials, reactivation play
⭐ WEEKS 13-14: Funnel #7 - Holiday Sales Accelerator
Highest AOV potential, seasonal urgency, repeatable 4x per year (Q4, Valentine's, Mother's Day, back-to-school)
💡 Pro Tip: Launch this 6-8 weeks before major holidays for maximum impact. Perfect timing for Q4 = mid-October launch!
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